Horizon Media Launches New B2B Growth Practice -- Green Thread -- to Help Clients Establish Advanced Systems for Revenue Expansion
NEW YORK, July 6, 2022 /PRNewswire/ -- Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, today announced the launch of Green Thread, an independent business-to-business practice under the Horizon Media umbrella, designed to help clients achieve consistent revenue growth through modern, data-driven strategies. The new practice will focus on improving financial performance at client companies by connecting their sales and marketing approaches and activities. Chris Hummel, a two-time Fortune 500 CMO and innovative operational executive, will lead Green Thread as President to design, orchestrate and execute impactful growth strategies serving the B2B customer segment.
- "Horizon is continuously evolving to meet the needs of our clients," said Bill Koenigsberg, Horizon Media.
- In addition, Horizon Media acquired the Revenue Enablement Institute (REI) an advisory and research firm, tailored to the next generation of growth leaders to accelerate Green Thread's operational development.
- The financial link between shareholder value and growth is well established, as revenue expansion represents the single largest source of shareholder return.
- Green Thread is a B2B practice, under the Horizon Media umbrella, that helps companies achieve sustainable, scalable revenue expansion by aligning around a common purpose growth.