British Phonographic Industry

Mastercard announces Web3 spotlight program to develop & launch emerging musical artists in the digital economy

Retrieved on: 
Friday, January 6, 2023

Today, Mastercard extended its growing music footprint with the launch of the Web3-based Mastercard Artist Accelerator program.

Key Points: 
  • Today, Mastercard extended its growing music footprint with the launch of the Web3-based Mastercard Artist Accelerator program.
  • The Mastercard Artist Accelerator will connect select artists from around the world with notable mentors and a dynamic fanbase as they learn and create in Web3.
  • View the full release here: https://www.businesswire.com/news/home/20230106005310/en/
    Kicking off in spring 2023, the Mastercard Artist Accelerator will prepare five emerging artists—such as musicians, DJs, producers—with the tools, skills, and access to forge their own musical paths in the digital economy.
  • With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer.

Outernet Global and BPI forge landmark partnership to promote British music

Retrieved on: 
Wednesday, December 2, 2020

The partnership will put British music centre stage, with a daily footfall of over 400,000 people set to experience Outernet and also provide a unique world leading platform for exciting new artists through immersive audience experiences.

Key Points: 
  • The partnership will put British music centre stage, with a daily footfall of over 400,000 people set to experience Outernet and also provide a unique world leading platform for exciting new artists through immersive audience experiences.
  • Outernet includes the world's first of its kind public atrium containing an immense digital canvas; a 4-storey high, 360 degree, 16k screen surface.
  • "I am immensely proud of our partnership with the BPI and it will mean that we can support and nurture the music industry in a variety of new and exciting ways.
  • This new partnership with Outernet will amplify that promotion of British music, and give up and coming new talent free access to professional facilities to hone their creativity."