'World of Barbie' and 'The Dr. Seuss Experience' Among Latest Attractions to Choose Macerich's Regional Town Centers
SANTA MONICA, Calif., April 6, 2023 /PRNewswire/ -- Macerich (NYSE: MAC), one of the nation's leading owners, operators and developers of one-of-a-kind retail and mixed-use properties in top markets, continues to be a magnet for ticketed special attractions that draw experience-hungry consumers. The newest are The Dr. Seuss Experience, opening at Tysons Corner Center just outside Washington, D.C., in early April, and World of Barbie, making its U.S. debut at Santa Monica Place in mid-April.
- Kilburn Live generates elevated live content and attractions with the goal of creating truly memorable life experiences and partnering with the world's most recognizable brands to create unique immersive attractions.
- IMG, a global sports, fashion and events leader is partnering with Kilburn Live on the World of Barbie experience.
- Time-sensitive ticketed attractions are proven traffic generators for top-performing Macerich properties, and the above are only the latest examples.
- In fall 2021, Tysons Corner Center hosted Viva Las Vengeance, an immersive, zombie-fighting VR experience based on the Netflix original film Army of the Dead.