Marketing ethics

Survey: Most Americans Believe Advertising to Children is Unethical and Advertisers Should Stop Marketing to Kids Under 8 Years Old

Retrieved on: 
Tuesday, November 17, 2020

And data from the question regarding the ethics of marketing to young kids indicated an even stronger belief, with 57.8% of participants responding "Definitely Yes" or "Yes" to the question, "Is advertising to kids younger than 8 years old unethical?"

Key Points: 
  • And data from the question regarding the ethics of marketing to young kids indicated an even stronger belief, with 57.8% of participants responding "Definitely Yes" or "Yes" to the question, "Is advertising to kids younger than 8 years old unethical?"
  • From the time kids are born they are bombarded with highly-sophisticated advertising messages that shape their financial behaviors and self-esteem.
  • This prompted their Stop Predatory Advertising to Kids campaign and development of new resources to help parents teach their children about evaluating advertisements .
  • "Advertisers spend billions annually targeting children with ads designed by highly-skilled marketers that unconsciously shape kids' financial behaviors before they can understand the intent of advertisers.