4A

4A'S NAMES CATHY CHAN BUTLER AS EXECUTIVE VICE PRESIDENT OF TALENT, EQUITY & LEARNING SOLUTIONS

Retrieved on: 
Tuesday, March 12, 2024
BIPOC, American Express, Certification, Adweek, HuffPost, IKEA, Learning, The New York Times, Partnership, Equity, 4A, Woman, Advertising, Johnson & Johnson, API, Management

In this role, Cathy will lead the 4A's Foundation, Learning Institute and HR/Talent Solutions practice while also joining the Executive Leadership Team.

Key Points: 
  • In this role, Cathy will lead the 4A's Foundation, Learning Institute and HR/Talent Solutions practice while also joining the Executive Leadership Team.
  • "We are thrilled to welcome Cathy as our new head of Talent, Equity & Learning Solutions at this critical juncture when attracting, retaining and developing talent remains a priority for our members," said Marla Kaplowitz, President and CEO of the 4A's.
  • "Cathy is an incredible talent and is going to channel her extensive experience leading agencies and her passion for advancing talent to serve our 4A's member community."
  • The 4A's unique relationship with agencies and agency leaders offers an elevated scale of opportunity to drive change and help advance the perspective on talent," said Cathy Chan Butler.

CHC brief questions FTC ad market definition in IQVIA merger challenge

Retrieved on: 
Wednesday, December 20, 2023
Federal Trade Commission, Sidley Austin, Sale, 4A, LLP, Acquisition, Complaint, Coalition, IQVIA, FTC, CHC, Lasso, DSPS

In July, the FTC issued an administrative complaint in federal court to block IQVIA from acquiring Propel Media alleging that the proposed acquisition would give the company a market-leading position in programmatic advertising for health care products, namely prescription drugs to health care professionals.

Key Points: 
  • In July, the FTC issued an administrative complaint in federal court to block IQVIA from acquiring Propel Media alleging that the proposed acquisition would give the company a market-leading position in programmatic advertising for health care products, namely prescription drugs to health care professionals.
  • From the FTC's complaint, which is significantly redacted to the public, CHC questioned the agency's narrow and antiquated view that Demand Side Platforms (DSPs) alone "provide programmatic advertising" to advertisers.
  • The CHC urged the court to reject the overly narrow view of "programmatic advertising" advanced by the FTC.
  • The brief was developed in collaboration with CHC and 4A's, and filed by Sidley Austin, LLP with attorneys from its New York and Washington, DC offices.

4A'S FOUNDATION TO CELEBRATE 50 YEARS OF MAIP WITH INAUGURAL FUNDRAISING GALA

Retrieved on: 
Wednesday, September 20, 2023
American Association of Advertising Agencies, Artistic Media Partners, Advertising, Music, Society, Senior, Table, Adweek, Marketing, EVP, Greenwich Savings Bank Building, Live Nation Entertainment, 4A, Sephora, Accenture, Talent, Diversity, Golden Gala, EBONY, Face, Film industry, Dreamscape

NEW YORK, Sept. 20, 2023 /PRNewswire/ -- The 4A's Foundation, the 4A's (American Association of Advertising Agencies) non-profit focused on advocating for and connecting diverse talent to the marketing industry, is proud to announce its first-ever fundraising gala to commemorate the 50-year journey of their flagship Multicultural Advertising Intern Program (MAIP). MAIP is the largest and longest running national diversity talent pipeline in the industry, having impacted the lives of over 4,300 professionals to date.

Key Points: 
  • MAIP is the largest and longest running national diversity talent pipeline in the industry, having impacted the lives of over 4,300 professionals to date.
  • The fundraising gala will take place on October 23, 2023 at Gotham Hall in New York City and will be hosted by award-winning journalist Soledad O'Brien and include special performances and tributes.
  • "This Golden Gala is the next step in our journey as we invite all who benefit from the impact of MAIP to celebrate together as one big community.
  • To learn more about the gala and to purchase tables or tickets, please visit the 4A's Foundation Website .

4A'S ANNOUNCES PARTNERSHIP WITH 51TOCARBONZERO (51-0)

Retrieved on: 
Tuesday, September 19, 2023
American Association of Advertising Agencies, Advertising, Partnership, Climate Week NYC, Marketing, EVP, Disclosure, Carbon, 4A, Language, Government, Walking, Climate change, Sustainability, Security (finance), Ecosystem, Tourism, Renewable energy, Cryptocurrency

NEW YORK, Sept. 19, 2023 /PRNewswire/ -- The 4A's (American Association of Advertising Agencies), the leading U.S.-based advertising and marketing communications trade association, today announced a partnership with London-based climate success platform 51toCarbonZero (51-0) to help the 4A's member agencies establish their carbon footprint. 51-0 helps companies measure, analyze and report their carbon footprint and create accountable transition plans to accelerate their journey to achieve net zero.

Key Points: 
  • "Incorporating sustainability into agency decision-making should be an imperative across the advertising and marketing industry today.
  • This partnership is an important step forward in supporting 4A's members in being part of the global solution to address climate change," said Marla Kaplowitz, President and CEO, 4A's.
  • "We're thrilled to announce this partnership with 51-0 in conjunction with Climate Week NYC 2023.
  • For more information on this partnership and the 4As' sustainability efforts, contact EVP of Government Relations and Sustainability Alison Pepper ( [email protected] ).

4A'S TO CELEBRATE STRATEGIC BRAVERY WITH JAY CHIAT AWARDS ANNOUNCEMENT ON OCTOBER 2 AND STRATFEST ON OCTOBER 3 IN NEW YORK

Retrieved on: 
Monday, September 18, 2023
American Association of Advertising Agencies, Business, Energy and Industrial Strategy Committee, Human, PM, University, McDonald's, Silver, Macdonald, 4A, Creativity, Advertising, Gold, Agency, Contagious, Diversity, Fireside, Physics, Pulsar, Culture, Grand Prix, Management, Resonance

NEW YORK, Sept. 18, 2023 /PRNewswire/ -- The 4A's (American Association of Advertising Agencies), the leading U.S.-based advertising and marketing communications trade association, announced the shortlist of 60 finalists across 11 categories for the 2023 Jay Chiat Awards. The finalists will now compete for a gold, silver and bronze award in their respective categories and also the Grand Prix and Agency of the Year trophies. Award winners will be announced on October 2 at CONVENE, located at 117 West 46th Street, New York, NY 10036 from 5:30 PM - 9:00 PM. View the shortlist here: https://www.jaychiat.aaaa.org/shortlist-2023.

Key Points: 
  • "The 4A's Jay Chiat Awards recognize strategic bravery and the bold strategists who saw opportunity where others only saw risk.
  • The Jay Chiat Awards ceremony will be followed by StratFest on October 3 at the same location.
  • Tickets for the Jay Chiat Awards and StratFest may be purchased separately or as a combined package here: https://www.aaaa.org/event/4as-jay-chiat-awards-stratfest-2023 .
  • For more information on StratFest and the Jay Chiat Awards, and to get tickets please visit: http://stratfest.aaaa.org.

4A Security & Compliance Announces Revolutionary, New AI Initiative

Retrieved on: 
Wednesday, September 6, 2023
LLM, Intelligence, Privacy, 4A, Security, Organization, Algorithm, Artificial intelligence, Knowledge, AI, Automation, Medical device, Risk management

PHILADELPHIA, Sept. 6, 2023 /PRNewswire-PRWeb/ -- Today, 4A Security & Compliance (4A Security), a leading cybersecurity firm, proudly unveils its groundbreaking initiative, "AI Powered, Human Driven Security & Compliance." The initiative is aimed at transforming the landscape of cybersecurity and compliance programs. By harnessing the power of artificial intelligence (AI), this innovative approach empowers clients to expedite the maturation of their cybersecurity programs and achieve enhanced compliance with industry regulations, all while reducing costs.

Key Points: 
  • 4A Security & Compliance introduces "AI Powered, Human Driven Security & Compliance," a revolutionary initiative that reduces cost while accelerating cybersecurity and compliance program maturity.
  • PHILADELPHIA, Sept. 6, 2023 /PRNewswire-PRWeb/ -- Today, 4A Security & Compliance (4A Security), a leading cybersecurity firm, proudly unveils its groundbreaking initiative, "AI Powered, Human Driven Security & Compliance."
  • "We are thrilled to introduce the 'AI Powered, Human Driven Security & Compliance' initiative," said Jay Orler, the Head of Cybersecurity Strategy at 4A Security.
  • To learn more about 4A Security and the "AI Powered, Human Driven Security & Compliance" initiative, visit 4A Security & Compliance .

THE 4A'S WELCOMES SEVEN OUTSTANDING LEADERS TO ITS BOARD OF DIRECTORS

Retrieved on: 
Tuesday, May 9, 2023
American Association of Advertising Agencies, Advertising, Central Region, Healthcare Businesswomen's Association, University, Adweek, Marketing, Denison University, Marketing Hall of Fame, Lead, 4A, Ad Age, The Project Formerly Known As Kindle Forkbomb, Movement, Campaign (magazine), R/GA, DirectX, Publishing, The New York Times, Trustee, VCU Brandcenter, ACT Writing and Publishing Awards, University of Southern California academics, Edelman, Communication, Amber, Digital, Grey, National Board of Chiropractic Examiners, Sustainability, Female, Film industry, Management, Trailblazer, Publicis, Creative

Details on all of our new board members follows:

Key Points: 
  • Details on all of our new board members follows:
    Amber Guild, CEO, McCann New York, has been leading innovation-driven growth across advertising, media, publishing, and technology for over two decades.
  • Prior to McCann she led the Grey NY office, and prior to that she was president of The New York Times T Brand Studio.
  • Amber sits on the advisory councils of SATURDAY MORNING, 3% Movement, VCU Brandcenter and is a founding member of CHIEF.
  • He is an advisory member of the Marketing 50 and serves on the University of Southern California's Annenberg School of Communication's Board of Advisors.

TRIPLELIFT COMMITS TO LOWERING SCOPE 1, 2 AND 3 EMISSIONS BY 2030

Retrieved on: 
Friday, April 21, 2023
Carbon accounting, Advertising, Travel, Atmosphere, Carbon footprint, Earth Day, GHG, 4A, Carbon, Organization, Climate change, Discovery, Bloomberg, ANA, IAB, Risk, Patch, BuzzFeed, ESG, Environment, Female, Renewable energy, Guardian

NEW YORK, April 21, 2023 /PRNewswire/ -- TripleLift, the digital media platform on a mission to elevate advertising across every screen, is announcing its commitment to Scope 1 and 2 and Scope 3 reductions, with the goal of lowering each more than 50% by 2030.

Key Points: 
  • TripleLift, a company that has always been at the forefront of some of the largest issues facing our world, is dedicated to going green and lowering emissions on a global scale.
  • The company has fully committed to reducing absolute scopes 1 and 2 GHG emissions 51.33% by 2030.
  • Additionally, TripleLift commits to reducing Scope 3 GHG emissions related to air, hotel and car travel by 55% per full time employee by 2030.
  • "For far too long, companies have not taken their emissions seriously and our planet is paying the price.

Advertising Industry Launches Free Thought Leadership Hub at MediaVillage.com

Retrieved on: 
Monday, April 10, 2023
Advertising, Software as a service, Partnership, URL, Marketing, Element, 4A, MFM, SEO, Organization, Student, ANA, Thought leader, Thought, COMMENT, Knowledge, Diane, Ecosystem, Health, Social media

According to Jack Myers, founder of MediaVillage and non-profit MediaVillage Education Foundation, "The advertising community underperforms in thought leadership compared to other established industries.

Key Points: 
  • According to Jack Myers, founder of MediaVillage and non-profit MediaVillage Education Foundation, "The advertising community underperforms in thought leadership compared to other established industries.
  • With support across the advertising supported media community, we invested in creating a self-publishing platform for discovery of thought leadership, business offerings, educational resources, career guidance and strategic insights.
  • The MediaVillage Thought Leaders self-publishing hub is available free to industry professionals, educators and students who may submit content at www.MediaVillageThoughtLeaders.com .
  • MediaVillage content is available free at www.MediaVillage.com and is optimized for search at MeetingPrep.com, the advertising and media industry vertical search engine.

BAE Systems to Provide Maritime Indirect Fires System for UK Royal Navy

Retrieved on: 
Tuesday, February 28, 2023
Technology, Public Policy, Government, Military, Machinery, Other Manufacturing, Maritime, Engineering, Transport, Government Technology, White House, Federal Government, Other Technology, Other Defense, Aerospace, Contracts, Manufacturing, Defense, Homeland Security, 4A, Royal, BAE Systems, BAE Systems Inc., CMMG Mk 45 Guard, U.S. Navy type commands, Carrier strike group, Ammunition, Weapon, Commander of the Navy (Sri Lanka), Royal Navy, Multimedia, BAE, AHS, Arms industry, Shipbuilding

BAE Systems, Inc. has received a $219 million (GBP181 million) contract to equip the Royal Navy’s Type 26 frigates with five Mk 45 Maritime Indirect Fire Systems (MIFS).

Key Points: 
  • BAE Systems, Inc. has received a $219 million (GBP181 million) contract to equip the Royal Navy’s Type 26 frigates with five Mk 45 Maritime Indirect Fire Systems (MIFS).
  • The system combines the 5-inch, 62-caliber Mk 45 Mod 4A naval gun system with a fully automated Ammunition Handling System (AHS).
  • View the full release here: https://www.businesswire.com/news/home/20230228005417/en/
    BAE Systems, Inc. has received a $219 million contract to equip the UK Royal Navy’s Type 26 frigates with five Mk 45 Maritime Indirect Fire Systems (MIFS).
  • BAE Systems shipped the main equipment for the first MIFS system at the end of 2022 with installation to follow in 2023.