Super Bowl counterprogramming

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

Retrieved on: 
Thursday, August 24, 2023

EDO , the TV outcomes company, released today the inaugural NFL TV Outcomes Report , which highlights key ad engagement trends from the 2022-23 NFL season.

Key Points: 
  • EDO , the TV outcomes company, released today the inaugural NFL TV Outcomes Report , which highlights key ad engagement trends from the 2022-23 NFL season.
  • EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants.
  • As marketers across industries continue to contend with economic headwinds, EDO’s outcomes data will help optimize limited budgets on TV’s most premium inventory.
  • “Luxury auto and restaurant advertisers had particularly strong investment and ad engagement throughout last NFL season,” said Laura Grover, SVP, Head of Client Solutions, EDO.

Nine-Time Emmy Winner, Eric Black, Named Edgio’s CTO/General Manager of Media

Retrieved on: 
Monday, March 27, 2023

Edgio , Inc. (Nasdaq: EGIO ), the platform of choice for speed, security and simplicity at the edge, today announced it has appointed Eric Black as CTO/General Manager, Media.

Key Points: 
  • Edgio , Inc. (Nasdaq: EGIO ), the platform of choice for speed, security and simplicity at the edge, today announced it has appointed Eric Black as CTO/General Manager, Media.
  • Prior to joining Edgio, Black led NBC Universal’s media technology strategy across a host of digital properties during pivotal moments in the evolution of live streaming.
  • His enormous contribution to the success of live event streaming has been recognized with nine Emmy awards.
  • Edgio will showcase its Uplynk media solution at NAB Show , Las Vegas Convention Center, April 16-19 2023 (West Hall #W3573 Hospitality Suites).

On Patrol: Live (w/t) Premieres Friday, July 22 on REELZ

Retrieved on: 
Wednesday, June 22, 2022

ALBUQUERQUE, N.M., June 22, 2022 /PRNewswire-PRWeb/ -- REELZ today announced new series On Patrol: Live premieres on Friday, July 22 at 9pm ET/ PT, reuniting the on-camera team of host and executive producer Dan Abrams and retired Tulsa Police Department Sgt. Sean "Sticks" Larkin, alongside Deputy Sheriff Curtis Wilson. Together, they will provide minute-by-minute live analysis as the series documents for viewers in real time the everyday work of police officers on patrol from diverse departments across America.

Key Points: 
  • On Patrol: Live will also engage the community by inviting them into the series.
  • "Preparations to launch On Patrol: Live are well underway and we are thrilled to be airing just one month from now," said Stan E. Hubbard, CEO of REELZ.
  • Hosting and executive producing On Patrol: Live is Dan Abrams, CEO and Founder of Abrams Media, host of Dan Abrams Live on NewsNation, Chief Legal Analyst for ABC News and former host of Live PD.
  • Other non-linear versions of REELZ library programs that do not include On Patrol: Live as it airs are available in more than 30 million additional homes.

ReachTV Now Has Live Sports

Retrieved on: 
Wednesday, September 29, 2021

"We are thrilled to come to an agreement with ReachTV to air NFL games," said Hedy Chen, NFL Director, Media Strategy and Business Development.

Key Points: 
  • "We are thrilled to come to an agreement with ReachTV to air NFL games," said Hedy Chen, NFL Director, Media Strategy and Business Development.
  • As the United States' largest airport television network, the deal comes as ReachTV has aggressively looked to push into live sports rights.
  • ReachTV is the largest airport television network, with 2,500+ screens in 90 commercial airports and 58 private/FBO airports across North America.
  • ReachTV is redefining travel media with our own originals and with the best network and production partners in the world, programming a mix of short-form and standard episodic content.

At-Risk Shelter Dogs Given Another Chance at Life with Veterans and Inmates through Marley's Mutts ® Pawsitive Change Program and Hounds and Heroes Emotional Support Dog Program Partnership

Retrieved on: 
Thursday, September 23, 2021

LOS ANGELES, Sept. 23, 2021 /PRNewswire/ -- Hounds and Heroes and Marley's Mutts Dog Rescue announce a partnership within the initiative, Pawsitive Change Prison Program.

Key Points: 
  • LOS ANGELES, Sept. 23, 2021 /PRNewswire/ -- Hounds and Heroes and Marley's Mutts Dog Rescue announce a partnership within the initiative, Pawsitive Change Prison Program.
  • The collaboration between the two organizations will pair at-risk shelter dogs with incarcerated individuals and veterans through the Pawsitive Change Program, co-founded by Zach Skow, Founder and PR Director of Marley's Mutts.
  • Select individuals of California state and federal prisons will participate in the Pawsitive Change Program.
  • Graduates will earn their Canine Good Citizen certificate to move on to assessment for the Emotional Support Animal Program with Hounds and Heroes will making final evaluations.

International Phenom The Weeknd to Headline Pepsi Super Bowl LV Halftime Show Sunday, February 7, 2021, on CBS

Retrieved on: 
Thursday, November 12, 2020

The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director.

Key Points: 
  • The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director.
  • About the Pepsi Super Bowl LV Halftime Show:
    The Pepsi Super Bowl Halftime Show is the most-watched musical performance of the year, with more than 104 million viewers tuning in to last year's show.
  • Super Bowl LV marks Pepsi's tenth year as title sponsor of the Super Bowl Halftime Show and 19th year as an NFL partner.
  • For ongoing updates on the Pepsi Super Bowl LV Halftime Show, follow @Pepsi on Instagram and Twitter.