EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
EDO , the TV outcomes company, released today the inaugural NFL TV Outcomes Report , which highlights key ad engagement trends from the 2022-23 NFL season.
- EDO , the TV outcomes company, released today the inaugural NFL TV Outcomes Report , which highlights key ad engagement trends from the 2022-23 NFL season.
- EDO analyzed every Convergent TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants.
- As marketers across industries continue to contend with economic headwinds, EDO’s outcomes data will help optimize limited budgets on TV’s most premium inventory.
- “Luxury auto and restaurant advertisers had particularly strong investment and ad engagement throughout last NFL season,” said Laura Grover, SVP, Head of Client Solutions, EDO.