Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10 Reporting An Increased Appreciation And Awareness Of Surroundings Post-Lockdown, According To Research From OAAA & The Harris Poll
Retrieved on:
Thursday, October 15, 2020
When it comes to getting out and about, the study found that Americans are walking (40%), driving (29%), and biking/scootering more (27%).
Key Points:
- When it comes to getting out and about, the study found that Americans are walking (40%), driving (29%), and biking/scootering more (27%).
- In fact, 65 percent cite interest in taking a road trip due to the pandemic.
- In terms of holiday-related trips and activities, the survey found that COVID-19 has upended holiday season plans for the majority of Americans (80%).
- When asked about specifics in terms of distance, a quarter are staying local, remaining within 50 miles of their home.