SponsorUnited: Alex Morgan is the Most Endorsed Female Athlete of 2022
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Thursday, October 13, 2022
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STAMFORD, Conn., Oct. 13, 2022 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking more than 700,000 sponsorships and endorsements across 200,000 brands, today released its 2022 Women In Sports Report, which analyzed brand partnerships for both collegiate and professional sports across teams and individual athletes.
Key Points:
- It also revealed that 1,110 brands bought a total of 2,185 sponsorships or media across individual professional and college female athletes.
- The National Women's Soccer League (NWSL) player scored 27 brand deals in 2022, which is more deals than any NFL, NBA, MLB, MLS or NHL athlete.
- Morgan leapfrogged over Ali Krieger, Serena Williams and Naomi Osaka, the top three most-endorsed female athletes in 2021.
- By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.