Accenture to Acquire Rabbit’s Tale to Strengthen Its Creative & Digital Customer Experience Capabilities in Southeast Asia
Accenture (NYSE: ACN) has agreed to acquire Rabbit’s Tale , a Bangkok-based creative and digital experience agency.
- Accenture (NYSE: ACN) has agreed to acquire Rabbit’s Tale , a Bangkok-based creative and digital experience agency.
- The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song —the world’s largest tech-powered creative group—and help our clients build and optimize digital experiences across the entire customer lifecycle for growth in Thailand.
- The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.
- They are also looking for creative solutions and transformative programs to advance growth,” said Thomas Mouritzen, Southeast Asia lead for Accenture Song.