Firkin

BET99 Signs International Soccer Superstar and Canadian National Team Supporter Sebastian Giovinco as Official Ambassador

Retrieved on: 
Thursday, November 24, 2022
Live Nation Entertainment, Athlete, Firkin, Major League Soccer, Ottawa Senators, Partnership, CF Montréal, NHL, OneSoccer, World cup, Montreal Alouettes, 2016–17 Ottawa Senators season, Bay Street, Montreal, Marketing, Multimedia, HOUSE, Canada national team, UFC Hall of Fame, Love, Sport, Postmedia Network, Giovinco

BET99 and Giovinco will launch the partnership on Instagram with a number of celebratory fan giveaways, including signed soccer balls and merchandise.

Key Points: 
  • BET99 and Giovinco will launch the partnership on Instagram with a number of celebratory fan giveaways, including signed soccer balls and merchandise.
  • Giovinco will also host an Instagram Live appearance with BET99 and provide picks and predictions for upcoming World Cup games.
  • Giovinco will join the BET99 SOCCER HOUSE watch party on November 27, 2022 at local Toronto sports pub, The Firkin on Bay Street, where Giovinco will lead supporters of Team Canada in cheering on the team's second World Cup match.
  • "We're thrilled to have drafted Sebastian to the BET99 team," said Jared Beber, CEO of BET99.

New campaign calls on governments across Canada to freeze tax increases on beer

Retrieved on: 
Wednesday, September 30, 2020
Bartending, Drinking culture, Firkin, Beer, Bar, Pub, Articles, Food and drink

That's why asking the government to freeze this unfair tax increase to give consumers a break and to support the economic recovery of Canadian bars, restaurants and domestic producers."

Key Points: 
  • That's why asking the government to freeze this unfair tax increase to give consumers a break and to support the economic recovery of Canadian bars, restaurants and domestic producers."
  • Perrin Beatty, President and CEO, Canadian Chamber of Commerce
    "For the 1,200,000 servers and bartenders who serve our beer freeze it for them."
  • Larry Isaacs, Firkin Group of Pubs
    The campaign will be rolled out over the coming weeks and months as part of a multi-channel marketing approach by Here for Beer, an online community of 130,000+ beer enthusiasts run by Beer Canada.
  • 35,000 retail sector jobs are supported by the sale of beer.