Ocean City Maryland Department of Tourism Wins Prestigious Award for Best Media and Public Relations Campaign at the Maryland Tourism and Travel Summit
Ocean City, Maryland, Nov. 14, 2023 (GLOBE NEWSWIRE) -- The Ocean City Department of Tourism & Business Development is thrilled to announce that it has been honored with the "Best Media and Public Relations Campaign" award at the Maryland Tourism and Travel Summit for its innovative 2023 program, "Catch a Ride."
- Ocean City, Maryland, Nov. 14, 2023 (GLOBE NEWSWIRE) -- The Ocean City Department of Tourism & Business Development is thrilled to announce that it has been honored with the "Best Media and Public Relations Campaign" award at the Maryland Tourism and Travel Summit for its innovative 2023 program, "Catch a Ride."
- This first-of-its-kind initiative for the tourism office positioned Ocean City as a friendly, carefree destination, encouraging travelers to pack up their cars for the ultimate summer trip to Ocean City.
- "We are honored to receive this prestigious award for our 'Catch a Ride' program,” stated Tom Perlozzo, Director of Ocean City Tourism.
- The public relations strategy complemented a media plan that encompassed social media, mobile billboards, radio and influencer marketing and earned Ocean City over 275 million impressions.