VEON launches ROX, its digital-first brand in Pakistan
MWC24 Barcelona, 27 February 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that Jazz, its digital operator in Pakistan, is launching ROX, a new mobile service brand to serve the digital natives of the country with an integrated lifestyle experience.
- MWC24 Barcelona, 27 February 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online services, announces that Jazz, its digital operator in Pakistan, is launching ROX, a new mobile service brand to serve the digital natives of the country with an integrated lifestyle experience.
- ROX is designed to appeal to the digital-first generation of Pakistan and provides a range of digital lifestyle services through a dedicated mobile app.
- "In Pakistan, with 64% of the population under the age of 30, there is a significant demand for digital-first experiences.
- In Uzbekistan, the OQ was launched in October 2023 and had already gained 177 thousand MAUs by December 31st.