Menswear

Dorothy Perkins & Burton Menswear and First Insight Announce New Partnership

Retrieved on: 
Friday, October 9, 2020
Supply chain management, Fashion, Online Retail, Data management, Retail, Technology, Software, Articles, Business intelligence, Product management, Business, Companies of the United Kingdom, Dorothy Perkins, Arcadia Group, Burton, Predictive analytics, Pricing, Menswear, Brand, Supply chain management, Fashion, Online Retail, Data management, Retail, Technology, Software, Articles, Business intelligence, Product management, Business, Companies of the United Kingdom, Dorothy Perkins, Arcadia Group, Burton, Predictive analytics, Pricing, Menswear, Brand

Dorothy Perkins & Burton Menswear, part of the Arcadia Group, and First Insight, Inc. , the worlds leading technology company transforming how companies make product investment, pricing and marketing decisions, today announced their new partnership.

Key Points: 
  • Dorothy Perkins & Burton Menswear, part of the Arcadia Group, and First Insight, Inc. , the worlds leading technology company transforming how companies make product investment, pricing and marketing decisions, today announced their new partnership.
  • Using First Insights consumer-driven predictive analytics, both retailers will now be able to operationalise product testing across both Dorothy Perkins and Burton Menswear, allowing them to make faster and better merchandising decisions.
  • First Insight uses online social engagement tools to gather real-time customer preference, pricing and sentiment data on potential product offerings.
  • After completing a thorough proof of concept with First Insight, during which we quantified the margin gain opportunity, we have taken the decision to operationalise First Insights product testing capabilities across our Dorothy Perkins and Burton Menswear brands, said John Kenchington, Multichannel Director, Dorothy Perkins and Burton Menswear.

DKNY Launches Fall 2020 #DKNYSTATEOFMIND Campaign Amplifying Powerful Voices

Retrieved on: 
Thursday, October 8, 2020
Articles, Creative works, Films, DKNY, Zeitgeist, Menswear, Unstoppable, Flinn

And if the dynamism of 2020 has taught the world one thing, it is the unstoppable power of individuals who stand behind their words.

Key Points: 
  • And if the dynamism of 2020 has taught the world one thing, it is the unstoppable power of individuals who stand behind their words.
  • Evoking the zeitgeist of the past year and inspired by the power of speech, DKNY introduces the Fall 2020 #DKNYSTATEOFMIND Campaign.
  • #DKNYSTATEOFMIND lauds the spoken word, championing its ability to incite transformation, encourage positivity, and connect like-minded individuals from across the globe.
  • For the #DKNYSTATEOFMIND Men's campaign, multi-hyphenate artist, David Alexander Flinn starred, art directed, and self-shot the menswear images.

DKNY Launches Fall 2020 #DKNYSTATEOFMIND Campaign Amplifying Powerful Voices

Retrieved on: 
Tuesday, September 15, 2020
Articles, Creative works, Films, DKNY, Zeitgeist, Menswear, Unstoppable, Flinn

And if the dynamism of 2020 has taught the world one thing, it is the unstoppable power of individuals who stand behind their words.

Key Points: 
  • And if the dynamism of 2020 has taught the world one thing, it is the unstoppable power of individuals who stand behind their words.
  • Evoking the zeitgeist of the past year and inspired by the power of speech, DKNY introduces the Fall 2020 #DKNYSTATEOFMIND Campaign.
  • #DKNYSTATEOFMIND lauds the spoken word, championing its ability to incite transformation, encourage positivity, and connect like-minded individuals from across the globe.
  • For the #DKNYSTATEOFMIND Men's campaign, multi-hyphenate artist, David Alexander Flinn starred, art directed, and self-shot the menswear images.