AlphaTauri

Red Bull's F1 dominance showcases the extreme power of sports marketing

Retrieved on: 
Friday, July 7, 2023
Smoker, Advertising, Pepsi, Minardi, Industry, Life, Marketing, Sauber Motorsport, Tobacco industry, Tobacco, Caffeine, Red, Sale, Generation Z, Government, Formula, Gambling, Forbes, Energy, Red Bull, Formula One, Jaguar Racing, Coca-Cola, AlphaTauri, Bottled water, Soft drink

A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink.

Key Points: 
  • A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink.
  • Any global brand would love to take centre stage in a sport associated with thrills, excitement and glamour.
  • And just like a Formula One engine, Red Bull’s journey to that stage has been meticulously engineered.
  • Such focus and drive towards the Formula One elite matches the tactics behind the success of the entire Red Bull organisation.
  • Rupert Murdoch arguably built his media empire in part on understanding the huge appeal of live sport.

Power play

    • The industries which like to fund sport often become defensive when it’s suggested that their products may have a negative impact on fans.
    • We have seen this in the lobbying efforts of the gambling and alcohol industries.
    • Some countries, including Lithuania, Sweden and Turkey, have already imposed mandatory age restrictions on the sale of energy drinks.

Scuderia AlphaTauri Partners with RapidAPI to Improve Performance and Digital Integration

Retrieved on: 
Wednesday, April 20, 2022
Automotive, General Automotive, Technology, Telecommunications, Software, Networks, CEO, Software, AlphaTauri, API, Information technology, Organization, Technology, Maintenance, Formula One, Iddo, Formula, Access, Multimedia, Partnership, Fine chemical, Satellite navigation device, Scuderia AlphaTauri, F1

Scuderia AlphaTauri today announced a major multi-year partnership with RapidAPI , provider of the worlds largest API Hub.

Key Points: 
  • Scuderia AlphaTauri today announced a major multi-year partnership with RapidAPI , provider of the worlds largest API Hub.
  • The AlphaTauri team will use RapidAPI Enterprise Hub to improve in-house software applications and, ultimately, performance on the track.
  • In short, RapidAPI enables AlphaTauri:
    A standardized and centralized hub: RapidAPI Enterprise Hub provides all teams visibility and enables collaboration across all APIs.
  • Raffaele Boschetti, Scuderia AlphaTauri Head of IT, commented: Nowadays, F1 car performance is influenced by the ability to exploit advanced technologies and innovation.

Blockchain Platform Fantom ($FTM) Crosses 3 Million Transactions

Retrieved on: 
Saturday, May 1, 2021
Professional services, Data management, Technology, Finance, Software, Networks, Open wheel racing, Formula racing, Formula Renault, Faenza, AlphaTauri, Fantom, Scuderia, Pierre Gasly

b'The Fantom platform has been outperforming all expectations since its original introduction with its lightning-fast network speed and low transaction fees.

Key Points: 
  • b'The Fantom platform has been outperforming all expectations since its original introduction with its lightning-fast network speed and low transaction fees.
  • The upgrade ensured user transactions could be completed within 1 second, improving efficiency of emission of events regardless of network conditions.
  • Quantum and Fantom have joined forces to sponsor Scuderia AlphaTauri driver Pierre Gasly for the 2021 Formula One\xe2\x84\xa2 season.
  • They haven\xe2\x80\x99t only surpassed 3 million transactions -- the platform is also growing in other aspects.

Casio to Release EDIFICE Collaboration Models with Scuderia AlphaTauri

Retrieved on: 
Monday, September 14, 2020
AlphaTauri, Formula One constructors, Faenza, Scuderia, Auto racing, Brands, Culture

The new EQB-1100AT and ECB-20AT watches are collaboration models with Scuderia AlphaTauri Formula One team, winner of the 2020 Italian GP.

Key Points: 
  • The new EQB-1100AT and ECB-20AT watches are collaboration models with Scuderia AlphaTauri Formula One team, winner of the 2020 Italian GP.
  • The EQB-1100AT and ECB-20AT collaboration models are the first since the team changed its name to Scuderia AlphaTauri in this season.
  • The dials feature a gradated navy blue and white color scheme, taking after the Scuderia AlphaTauri team colors and exactly the same navy blue as the EDIFICE brand color.
  • Believing these qualities perfectly match the EDIFICE brand concept, Casio has been an official team partner since 2016.

Casio to Release EDIFICE Collaboration Models with Scuderia AlphaTauri

Retrieved on: 
Monday, September 14, 2020
AlphaTauri, Formula One constructors, Faenza, Scuderia, Auto racing, Brands, Culture

The new EQB-1100AT and ECB-20AT watches are collaboration models with Scuderia AlphaTauri Formula One team, winner of the 2020 Italian GP.

Key Points: 
  • The new EQB-1100AT and ECB-20AT watches are collaboration models with Scuderia AlphaTauri Formula One team, winner of the 2020 Italian GP.
  • The EQB-1100AT and ECB-20AT collaboration models are the first since the team changed its name to Scuderia AlphaTauri in this season.
  • The dials feature a gradated navy blue and white color scheme, taking after the Scuderia AlphaTauri team colors and exactly the same navy blue as the EDIFICE brand color.
  • Both models are inscribed with the team logo on the dial, case back, and band, part of a design that is infused with the world view of Scuderia AlphaTauri.

HondaJet Elite Delivered to Red Bull Formula 1 Racing Team Scuderia AlphaTauri

Retrieved on: 
Wednesday, September 9, 2020
Formula One, Open wheel racing, Formula racing, Formula One constructors, Faenza, Scuderia AlphaTauri, Honda, AlphaTauri, Pierre Gasly, Red Bull Racing, Honda HA-420 HondaJet, Scuderia

US, Sept 9, 2020 - (JCN Newswire) - Honda Aircraft Company announced today that it has delivered the HondaJet Elite to the Red Bull Formula 1 racing teams, Scuderia AlphaTauri.

Key Points: 
  • US, Sept 9, 2020 - (JCN Newswire) - Honda Aircraft Company announced today that it has delivered the HondaJet Elite to the Red Bull Formula 1 racing teams, Scuderia AlphaTauri.
  • Red Bull recently began using the HondaJet Elite to transport their team during the Italian Grand Prix, which concluded with a stunning first place victory by AlphaTauri driver Pierre Gasly.
  • Helmut Marko, advisor to the Red Bull F1 racing team, spoke to the advantage of the HondaJet Elite.
  • It will be used by Red Bull Racing and Scuderia AlphaTauri as part of our Formula 1 cooperation.