DreamWorks Water Park

ACTIVATE BRINGS A UNIQUE FUSION OF PHYSICAL ACTIVITY AND DIGITAL GAMING TO AMERICAN DREAM

Retrieved on: 
Friday, July 28, 2023

BERGEN COUNTY, N.J., July 28, 2023 /PRNewswire/ -- Continuing its rapid growth across the United States,  Activate–the indoor, interactive gaming experience–is excited to announce the opening of its first location on the East Coast, located within American Dream, expanding the entertainment and retail destination's lineup of world-class attractions. Activate - New Jersey (American Dream) will celebrate its official grand opening on August 3, 2023, but is now open with limited hours for its soft opening period from July 28 to August 2, with 10 percent of sales during such period being donated to Activate's national charity of choice, Best Buddies.

Key Points: 
  • Electronic wristbands track scores and progress, making Activate ideal for a casual night out with friends and family, or intense competition.
  • "Activate is known as a destination for fun and adventure, and we are thrilled to bring this to American Dream," notes Bryce Anderson, Co-Owner of Activate.
  • Activate - New Jersey (American Dream) proudly unveils its sixth location in the USA, spanning 5,600 square feet and boasting 9 engaging game rooms.
  • "We're thrilled to add Activate to the growing list of unique experiences at American Dream," said Don Ghermezian, American Dream's CEO.

Toys"R"Us Opening Global Flagship at American Dream

Retrieved on: 
Wednesday, December 1, 2021

NEW YORK, Dec. 1, 2021 /PRNewswire/ -- WHP Global, parent company of Toys"R"Us®, announces the forthcoming grand opening of a new two-story Toys"R"Us flagship store inside American Dream, the unmatched entertainment/retail center in Bergen County, New Jersey.

Key Points: 
  • NEW YORK, Dec. 1, 2021 /PRNewswire/ -- WHP Global , parent company of Toys"R"Us , announces the forthcoming grand opening of a new two-story Toys"R"Us flagship store inside American Dream, the unmatched entertainment/retail center in Bergen County, New Jersey.
  • Debuting our first Toys"R"Us flagship here is a no-brainer," said Yehuda Shmidman, WHP Global and Toys"R"Us Chairman and CEO.
  • Opening mid-December, just in time for the 2021 holiday shopping season, the Toys"R"Us flagship at American Dream marks the return of the first standalone flagship store of the iconic and beloved toy brand in the USA.
  • "American Dream is a world-class destination with one-of-a-kind experiences and first-to-market entertainment/retail concepts, designed to delight a multi-generational audience," said Don Ghermezian, CEO of American Dream.

COME, DREAM AGAIN AT AMERICAN DREAM

Retrieved on: 
Thursday, September 3, 2020

RetailersincludingH&M, Primark,andZARAwillopentheir American Dream locations for the first timeand DreamWorks Water Park,Nickelodeon Universe, Out of This World Blacklight Mini Golf,andThe Rinkwill reopenThursday, October 1.Big SNOW American DreamopenedTuesday, September 1stand announcementsabout additional openings and new experienceswill be released soon.To ensure the safety of our guests, reducedattendance levelsand extensive health and safety protocols will be observedbyallattractions and retailersat American Dream.

Key Points: 
  • RetailersincludingH&M, Primark,andZARAwillopentheir American Dream locations for the first timeand DreamWorks Water Park,Nickelodeon Universe, Out of This World Blacklight Mini Golf,andThe Rinkwill reopenThursday, October 1.Big SNOW American DreamopenedTuesday, September 1stand announcementsabout additional openings and new experienceswill be released soon.To ensure the safety of our guests, reducedattendance levelsand extensive health and safety protocols will be observedbyallattractions and retailersat American Dream.
  • We alsowant to thankour guestsand team membersfor their patience and loyalty while we were closed, said MarkGhermezian, Co-CEO at American Dream.
  • American Dream is the ultimate family destination, and a central part of that experienceincludesentertainment,retail,and diningpartners.We will be sharing updates about additional openings and new experiences soon.
  • American Dream, developed by Triple Five Group, is an unrivaled destination for fantasy, fashion, food, family, and fun.