57 Percent of Southeast Asian Viewers are Now Streaming More OTT Video Content Because of COVID-19, According to New Research from The Trade Desk
OTT services enable viewers to stream professionally-produced video content over the internet on demand, from any device including smart TVs, personal computers or mobile devices.
- OTT services enable viewers to stream professionally-produced video content over the internet on demand, from any device including smart TVs, personal computers or mobile devices.
- More than half (57 percent) of OTT users say theyre streaming more OTT content during the pandemic.
- 57 percent of OTT viewers have increased streaming during COVID and 73 percent plan to maintain or increase OTT consumption even after the pandemic.
- 89 percent of Southeast Asian viewers will watch ads in exchange for free streaming content.