Microbrand

The 360 Agency Nominated for ADCOLOR's 2020 Most Valuable Partnership Award

Retrieved on: 
Tuesday, August 11, 2020
Companies, WE, AT&T, Microbrand, Economy of the United States, Business

The 360 Agency in partnership with their global client, AT&T collaborated and developed the expression "Dream in Black," which became the catalyst to kicking off a national movement of empowerment.

Key Points: 
  • The 360 Agency in partnership with their global client, AT&T collaborated and developed the expression "Dream in Black," which became the catalyst to kicking off a national movement of empowerment.
  • Together, they made company history - this was the first time that AT&T adopted a marketing microbrand tied to Black culture.
  • The 360 Agency and AT&T have a winning partnership with "Dream In Black", that reigned supreme with consumer and corporate audiences alike.
  • The 360 Agency is the only independently Latina/Black women owned agency and multiculturally operated in the US.