GWI

Girls Who Invest Receives Monumental $2 Million Grant from the Apollo Opportunity Foundation

Retrieved on: 
Friday, March 8, 2024

The annual $1 million commitment over the next two years will continue to power GWI’s momentum.

Key Points: 
  • The annual $1 million commitment over the next two years will continue to power GWI’s momentum.
  • AOF, which launched in 2022 with a $100 million commitment from Apollo Global Management, seeks to expand opportunity in communities around the globe by deploying capital and by engaging Apollo employees to invest in career education, workforce development and economic empowerment.
  • “This significant commitment from the Apollo Opportunity Foundation underscores the firm’s belief in expanding opportunity to as many individuals as possible, and will meaningfully propel our Scholars, Alumni, and programs forward.
  • “Guided by our commitment to create long-term impact for our community, we are thrilled to support the work of Girls Who Invest.”

Finance Meets Fragrance: Binance Unveils CRYPTO Scent to Attract More Women into Crypto

Retrieved on: 
Wednesday, March 6, 2024

DUBAI, UAE, March 6, 2024 /PRNewswire/ -- Binance, the leading blockchain ecosystem behind the world's largest crypto exchange by trading volume, is blending finance with fragrance with the unveiling of its luxury scent, CRYPTO. Orchestrated by Binance's female marketing leaders, this disruptive marketing campaign coincides with International Women's Day, and is part of Binance's broader efforts to bring more women into crypto and foster greater inclusivity in the space.

Key Points: 
  • DUBAI, UAE, March 6, 2024 /PRNewswire/ -- Binance , the leading blockchain ecosystem behind the world's largest crypto exchange by trading volume, is blending finance with fragrance with the unveiling of its luxury scent, CRYPTO.
  • This strategy draws inspiration from the conventions of beauty advertising, and is simultaneously intended to challenge the norm and defy existing perceptions around crypto.
  • "Bold, distinctive, and deliberately disruptive, CRYPTO isn't a scent we're marketing — it's a message to women that they have a significant role to play in the crypto revolution," says Rachel Conlan, Chief Marketing Officer at Binance.
  • As an incentive, Binance will also be rewarding each of the first 5,000 women who successfully complete a crypto beginner course on Binance Academy with $25 in USDT Token Vouchers.

Finance Meets Fragrance: Binance Unveils CRYPTO Scent to Attract More Women into Crypto

Retrieved on: 
Wednesday, March 6, 2024

DUBAI, UAE, March 6, 2024 /PRNewswire/ -- Binance, the leading blockchain ecosystem behind the world's largest crypto exchange by trading volume, is blending finance with fragrance with the unveiling of its luxury scent, CRYPTO. Orchestrated by Binance's female marketing leaders, this disruptive marketing campaign coincides with International Women's Day, and is part of Binance's broader efforts to bring more women into crypto and foster greater inclusivity in the space.

Key Points: 
  • DUBAI, UAE, March 6, 2024 /PRNewswire/ -- Binance , the leading blockchain ecosystem behind the world's largest crypto exchange by trading volume, is blending finance with fragrance with the unveiling of its luxury scent, CRYPTO.
  • This strategy draws inspiration from the conventions of beauty advertising, and is simultaneously intended to challenge the norm and defy existing perceptions around crypto.
  • "Bold, distinctive, and deliberately disruptive, CRYPTO isn't a scent we're marketing — it's a message to women that they have a significant role to play in the crypto revolution," says Rachel Conlan, Chief Marketing Officer at Binance.
  • As an incentive, Binance will also be rewarding each of the first 5,000 women who successfully complete a crypto beginner course on Binance Academy with $25 in USDT Token Vouchers.

Philippines Department of Tourism Partners with the Global Wellness Institute to Explore Country's Thriving $41B Wellness Economy

Retrieved on: 
Tuesday, February 27, 2024

MIAMI, Feb. 27, 2024 /PRNewswire-PRWeb/ -- The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, today announced the addition of the Philippines to its expanding Geography of Wellness platform through a strategic collaboration with the Philippines Department of Tourism (DOT). This partnership aims to explore the unique wellness landscape of the growing wellness economy in the Philippines.

Key Points: 
  • This partnership aims to explore the unique wellness landscape of the growing wellness economy in the Philippines.
  • The new GWI data reveals a thriving wellness economy in the Philippines, valued at $41 billion in 2022.
  • The new GWI data reveals a thriving wellness economy in the Philippines, valued at $41 billion in 2022.
  • "This welcomed collaboration with the Philippines Department of Tourism underscores the power of promoting wellness to enhance the nation's overall economic vitality."

The Global Wellness Institute Spotlights South Korea's $113 Billion Wellness Economy

Retrieved on: 
Thursday, February 15, 2024

MIAMI, Feb. 15, 2024 /PRNewswire-PRWeb/ -- The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, today announced the addition of South Korea to its growing Geography of Wellness platform, through a partnership with Therme Group. A global organization committed to fostering inclusive urban wellbeing, Therme recently announced the location for its first Asia Pacific project as part of the Golden Harbor development in South Korea's Incheon City.

Key Points: 
  • "South Korea, the world's ninth largest wellness market, has demonstrated both growth and resilience, scaling from a pre-pandemic $99.6 billion in 2019, to a 5% dip in 2020 ($94.4 billion), to a valuation of $113 billion in 2022."
  • South Korea has had notable valuation increases in virtually all sectors for 2022 (a new dedicated Global Wellness Economy: South Korea report is available for download.)
  • Stelian Iacob, senior vice president of Therme Group, remarked: "South Korea has rich and varied wellbeing traditions and a high-growth wellness economy.
  • To learn more about South Korea's wellness economy, visit its dedicated Geography of Wellness page on the GWI website.

Let’s Play Some Football! CheapOair Unveils New Gridiron Game for Mobile App Customers

Retrieved on: 
Friday, February 2, 2024

Americans love the game, and the people at leading online travel agency CheapOair are no exception.

Key Points: 
  • Americans love the game, and the people at leading online travel agency CheapOair are no exception.
  • That’s why CheapOair is launching CheapOair Kick Off, a limited time only football themed game within the CheapOair mobile app .
  • By playing the game, CheapOair customers can win up to 500 points per day until February 11th for the brand’s ClubMiles loyalty program.
  • The ClubMiles loyalty rewards program is owned by Fareportal, the New York-based travel technology company behind online travel agencies CheapOair , OneTravel , and CheapOair Canada .

Global Wellness Institute Ranks 145 Countries by Wellness Market Size

Retrieved on: 
Tuesday, January 30, 2024

MIAMI, Jan. 30, 2024 /PRNewswire-PRWeb/ -- A new report released today by the non-profit Global Wellness Institute (GWI) is the only research to answer key questions about the wellness industry. How big is the total wellness market for each country? Which countries' markets are growing fastest post-pandemic? How much do people spend per capita each year on wellness in each nation? What is the wellness market's contribution to each country's overall economy/GDP?

Key Points: 
  • At the global level, consumers now spend as much on wellness per capita as on healthcare—and much more on wellness than on clothing/shoes and hotels/restaurants
    MIAMI, Jan. 30, 2024 /PRNewswire-PRWeb/ -- A new report released today by the non-profit Global Wellness Institute (GWI) is the only research to answer key questions about the wellness industry.
  • It finds that the US remains the undisputed goliath in wellness spending, with an annual market worth $1.8 trillion, and ranking first in 9 of the 11 wellness sectors.
  • Globally, the wellness economy drives 5.6% of total GDP—so, roughly 1 in every 20 "dollars" spent by consumers worldwide is on wellness.
  • The report is a companion to GWI's 2023 Global Wellness Economy Monitor , a complete global update on all 11 wellness sectors, finding that the world wellness economy is worth $5.6 trillion and forecast to reach $8.5 trillion by 2027.

The Global Wellness Institute (GWI) Announces Canada as Latest Country Added to its "Geography of Wellness" Platform

Retrieved on: 
Thursday, January 25, 2024

MIAMI, Jan. 25, 2024 /PRNewswire-PRWeb/ -- The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, has partnered with Blueprint Global, an international leader in luxury real estate, to showcase and explore Canada's unique wellness landscape. This partnership means that Canada, recognized as the world's 8th largest wellness economy ($128 billion), is now featured on GWI's Geography of Wellness, joining Brazil, Indonesia, Japan, Singapore, Thailand, the UK and the USA.

Key Points: 
  • "These sectors include spas and thermal/mineral springs; wellness tourism; workplace wellness; wellness real estate; physical activity; mental wellness; traditional and complementary medicine; and, lastly, public health, prevention, and personalized medicine.
  • The new dedicated Global Wellness Economy: Canada report is available for download from the GWI site and shows that Canada has bounced back strongly since 2020, boasting one of the most successful wellness economies in the world.
  • Through our collaboration with GWI, we aim to establish stronger connections with Canada's wellness industry while contributing to the empowering work being done by the Global Wellness Institute."
  • To learn more about Canada's Wellness Economy, visit its dedicated Geography of Wellness page on the GWI website.

GWI Appoints New Chief Technology Officer, Nick Dearden

Retrieved on: 
Wednesday, December 6, 2023

GWI , the global consumer research platform, today announced that it has appointed Nick Dearden as Chief Technology Officer, based in its UK headquarters in London.

Key Points: 
  • GWI , the global consumer research platform, today announced that it has appointed Nick Dearden as Chief Technology Officer, based in its UK headquarters in London.
  • Nick has over 25 years of experience in technology, with his grassroots as a developer.
  • At GWI he will lead the engineering, IT, and security teams and will be responsible for the company's technology and data management strategy.
  • With simplification and ease of access to GWI data a key strategic driver, Nick will be responsible for identifying appropriate technology, such as AI, to define the technology strategy to achieve this.

Razorfish Study Reveals Baby Boomers’ Strong Technology Affinity

Retrieved on: 
Wednesday, December 6, 2023

Marketing transformation agency Razorfish announced a new study “Digital Boomers” examining Boomers’ openness to adopt technology and attitudes toward a more digital world.

Key Points: 
  • Marketing transformation agency Razorfish announced a new study “Digital Boomers” examining Boomers’ openness to adopt technology and attitudes toward a more digital world.
  • “This research is an eye-opener for anyone that doesn’t think this cohort knows its way around the latest technology products and platforms.”
    They have an early adopter attitude to technology – and are confident in using it.
  • Despite the larger apprehension towards technology trends like AI, the majority are focused on the ways technology will make their futures better.
  • Razorfish partnered with research company GWI to create a survey exploring Boomers’ attitudes towards technology.