Benchmarking for 2021: Understanding the Clinical Diagnostics Customer Experience - ResearchAndMarkets.com
Retrieved on:
Friday, December 18, 2020
The "Benchmarking for 2021: Understanding the Clinical Diagnostics Customer Experience" report has been added to ResearchAndMarkets.com's offering.
Key Points:
- The "Benchmarking for 2021: Understanding the Clinical Diagnostics Customer Experience" report has been added to ResearchAndMarkets.com's offering.
- Customer experience in the clinical diagnostics industry is increasingly a target for improving overall customer satisfaction and a potential opportunity for differentiation beyond product performance, service plans, and price.
- The complete customer experience for the clinical diagnostic industry is composed of multiple touchpoints, or interactions, between customer and vendor, and each touchpoint represents a branding opportunity.
- The customer experience model in this report arranges key touchpoints chronologically and within the following larger categories of the purchasing life cycle: pre-purchase experience, product experience, and post-purchase experience.