Sweet Relief Musicians Fund

JaM CELLARS ANNOUNCES HOLIDAY CELEBRATIONS INCLUDING PARTNERSHIP WITH SWEET RELIEF MUSICIANS FUND AND WINE AND GROCERIES FOR A YEAR GIVEAWAY

Retrieved on: 
Monday, November 13, 2023

For the fourth consecutive year, JaM Cellars is teaming up with Sweet Relief Musicians Fund , a nationwide non-profit organization dedicated to providing financial assistance to career musicians and industry professionals facing hardship.

Key Points: 
  • For the fourth consecutive year, JaM Cellars is teaming up with Sweet Relief Musicians Fund , a nationwide non-profit organization dedicated to providing financial assistance to career musicians and industry professionals facing hardship.
  • In the upcoming year, JaM Cellars is reaffirming its commitment by pledging a minimum of $30,000 to Sweet Relief, an increase from previous years, in recognition of Sweet Relief's 30th anniversary.
  • "JaM Cellars first reached out to Sweet Relief Musicians Fund in 2020 as the music industry took a major hit due to COVID.
  • "Thanks to the amazing musicians who have performed and the JaM Cellars team for their ongoing commitment to Sweet Relief.

Wild Turkey's New "Trust Your Spirit" Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists

Retrieved on: 
Tuesday, May 9, 2023

LAWRENCEBURG, Ky., May 9, 2023 /PRNewswire/ -- Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.

Key Points: 
  • The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
  • There's an extra spark that can be felt when music was created based on the creator's gut feeling, not based on the whims of others.
  • To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop.
  • The program also supports 50 local artists across Australia, providing opportunities for fans to experience great music, great talent & Wild Turkey Bourbon.

Wild Turkey's New "Trust Your Spirit" Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists

Retrieved on: 
Tuesday, May 9, 2023

LAWRENCEBURG, Ky., May 9, 2023 /PRNewswire/ -- Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, "Trust Your Spirit," with cameos from world renowned musicians Shakey Graves, Matt Corby, and Yoohei Kawakami. The new films tell the story of each artist's journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.

Key Points: 
  • The creative uses music as a medium to illustrate what happens when you 'Trust Your Spirit,' just like Wild Turkey has done for decades.
  • There's an extra spark that can be felt when music was created based on the creator's gut feeling, not based on the whims of others.
  • To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop.
  • The program also supports 50 local artists across Australia, providing opportunities for fans to experience great music, great talent & Wild Turkey Bourbon.

JaM CELLARS CELEBRATES THE HOLIDAYS WITH RENEWED NON-PROFIT PARTNERSHIP AND WINE AND GROCERIES FOR A YEAR GIVEAWAY

Retrieved on: 
Wednesday, November 16, 2022

NAPA, Calif., Nov. 16, 2022 /PRNewswire/ -- JaM Cellars, the maker of best-selling wines including Butter Chardonnay, announces two holiday activations designed to celebrate the season and the brand's deep ties to music. A renewed partnership with music-based philanthropic organization Sweet Relief Musicians Fund and a new-for-this-year wine and grocery giveaway with iHeartRadio give consumers a variety of ways to jam out and enjoy the holidays with their favorite wines.

Key Points: 
  • A renewed partnership with music-based philanthropic organization Sweet Relief Musicians Fund and a new-for-this-year wine and grocery giveaway with iHeartRadio give consumers a variety of ways to jam out and enjoy the holidays with their favorite wines.
  • This year, JaM Cellars is once again pledging a minimum of $25,000 to Sweet Relief primarily with monthly virtual JaMHappyHour fundraising performances.
  • In 2023, JaM Cellars will also announce additional ways in which they will expand upon their partnership with Sweet Relief, including donate-to-win campaigns with artists, a VIP flyaway to BottleRock Napa Valley presented by JaM Cellars, and more.
  • New this year, JaM Cellars is giving wine and music fans even more chances to listen and jam, with a festive holiday giveaway in partnership with iHeartMedia.

Hardly Strictly Bluegrass Announces One Million Dollars In Aid For Communities in The Bay Area and Beyond

Retrieved on: 
Friday, September 24, 2021

Hardly Strictly Bluegrass' support will allow Sweet Relief to provide hundreds of new grants of up to $1,000 to musicians and workers.

Key Points: 
  • Hardly Strictly Bluegrass' support will allow Sweet Relief to provide hundreds of new grants of up to $1,000 to musicians and workers.
  • This year, grants will honor HSB's long connection to the San Francisco Bay Area and New Orleans, which are both focal points of this year's festival and centers of roots music.
  • Support from organizations like Hardly Strictly Bluegrass guarantees our future by investing in our present."
  • Last year's Hardly Strictly Bluegrass relief was focused on Bay Area venues that had been shut down by shelter-in-place, had no government aid in sight at that time, and needed an immediate and urgent lifeline.

Sweet Relief and Acoustik Attak Team Up to Help Artists

Retrieved on: 
Wednesday, November 18, 2020

Los Angeles, CA, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Acoustik Attak announced a partnership with Sweet Relief Musicians Fund, maker of the innovative Attak and Ambush guitar picks.

Key Points: 
  • Los Angeles, CA, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Acoustik Attak announced a partnership with Sweet Relief Musicians Fund, maker of the innovative Attak and Ambush guitar picks.
  • Sweet Relief agreed to the partnership after vetting the new invention with its guitar and bass-playing supporters.
  • Sweet Relief, founded by singer-songwriter Victoria Williams in 1993, counts hundreds of iconic artists and musicians among its supporters.
  • The Acoustik Attak test team has worked with everyone from Mumford & Sons to Guns N Roses.

BandMix: Musicians Supporting Musicians Through Covid-19 Fund

Retrieved on: 
Thursday, August 6, 2020

In part, a recently created COVID-19 relief fund, managed by Sweet Relief, a non-profit dedicated to providing assistance to career musicians and music industry workers struggling while facing illness.

Key Points: 
  • In part, a recently created COVID-19 relief fund, managed by Sweet Relief, a non-profit dedicated to providing assistance to career musicians and music industry workers struggling while facing illness.
  • Bandmix is stepping up to help the music community and we're honored to be their charity partner for this campaign."
  • Who better to help fill the fund than musicians that are all too aware of the challenges the industry faces.
  • Sweet Relief Musicians Fund provides financial assistance to all types of career musicians and music industry professionals who are struggling to make ends meet while facing illness, disability, or age-related problems.