Canadian Consumer Credit Market Reaches a New High, Driven by Credit Demand from New-to-Credit Canada Consumers
TORONTO, Feb. 27, 2024 (GLOBE NEWSWIRE) -- Against a macroeconomic backdrop of persistently elevated inflation and high interest rates, TransUnion data indicates more Canadians are engaging in the credit marketplace, leading to a steady growth in credit participation. The number of consumers holding at least one active credit product grew by 3.6% year-over-year (YoY) in the fourth quarter of 2023 to an unprecedented 31.5 million, with approximately 96% of Canada’s credit-eligible population – consumers aged 18 and older – having access to at least one traditional credit product. At the same time, New-to-Credit Canadians represented $1 billion growth in balances over the past year.
- As part of the CIIR, TransUnion maps consumer credit market health with its Credit Industry Indicator (CII).
- The CII is a country-specific measure of consumer credit health trends, focusing on four pillars: demand, supply, consumer behaviour and performance.
- This growth was primarily led by the rising consumer credit participation as balances and the number of consumers in the credit market have continued to grow at a healthy pace.
- Canadians’ average credit balance has trended up, given the underlying macroeconomic environment pressures and consumers’ increased reliance on credit, resulting in increasing minimum payment obligations for consumers.