Dave Longaberger

Longaberger Reimagines Social Selling For The Millennial Generation In New Chapter For The Company

Retrieved on: 
Thursday, July 30, 2020
Newark, Ohio, Direct selling, The Longaberger Company, Dave Longaberger, Marketing, Social commerce, Brand, Xcel Energy, Handicraft, Distribution marketing), Arts, JRJR Networks

In 2019, Xcel Brands (Nasdaq: XELB) acquired The Longaberger Company and is committed toreimaginingLongaberger into the world's largest and most engaged social commerce community.

Key Points: 
  • In 2019, Xcel Brands (Nasdaq: XELB) acquired The Longaberger Company and is committed toreimaginingLongaberger into the world's largest and most engaged social commerce community.
  • "We aim to build upon the rich history coupled with our new digital social selling business model to become the world's largest, and most engaged, social commerce community."
  • The Longaberger Company , founded by Dave Longaberger in 1973, is an American home collectibles brand known for artisanal handcrafted products.
  • To join the Longaberger Family as a Home & Life Stylist, visit longaberger.com/join and for more company information, visit the website at longaberger.com or on social media at @thelongabergerfamily, #longaberger and #thelongabergerfamily.