Kuaishou partners ONE Championship to livestream fights, boosts audience numbers
Retrieved on:
Friday, July 31, 2020
With more than 300m daily average users (DAUs), Kuaishou is one of the most popular livestreaming platforms in China, especially amongst sports fans and martial arts communities.
Key Points:
- With more than 300m daily average users (DAUs), Kuaishou is one of the most popular livestreaming platforms in China, especially amongst sports fans and martial arts communities.
- IP-ONE, the company behind the popular ONE Championship franchise, partnered with Kuaishou to introduce Muay Thai and Mixed Martial Arts (MMA) to a Chinese audience in a fun, mobile and interactive way to improve the audience experience.
- Kuaishou will also support the event through diversified means such as livestreaming support and community moderation as fans eagerly await the clash.
- June 2018 Kuaishou Technology completed the acquisition of Acfun, an ACG video community