GRAMMY-Nominated Artist Camila Cabello Debuts as the New Global Face of BACARDÍ® Rum
HAMILTON, Bermuda, April 9, 2024 /PRNewswire/ -- BACARDÍ rum announces pop superstar Camila Cabello as the new face of the brand, kicking off a multi-year partnership under the BACARDÍ global Do What Moves You platform. In her first-ever spirits collaboration, the multihyphenate artist stars in a sensational campaign spot set to her new song "I LUV IT," now available on all major streaming platforms. This is the first single off her highly anticipated fourth album arriving this summer, C, XOXO.
- I've always thought of BACARDÍ as the quintessential rum brand," said Camila Cabello.
- "To me, BACARDÍ is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party.
- "Our shared Caribbean heritage and love of music are the driving forces behind this multifaceted global collaboration.
- Camila Cabello's electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you.