Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

DemandJump Announces Insights for Content, Automating Content Strategy and Research

Retrieved on: 
Thursday, December 10, 2020
Software, Networks, Professional services, Search engine optimization, Search engine marketing, Blogging, Data management, Technology, Small business, Other Professional Services, Marketing, Communications, Human resources, Marketing, Content marketing, Publishing, Product marketing, Engagement marketing, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

DemandJump , the leading marketing insights and attribution platform, announced today the launch of Insights for Content, automating content strategy and research for content marketing .

Key Points: 
  • DemandJump , the leading marketing insights and attribution platform, announced today the launch of Insights for Content, automating content strategy and research for content marketing .
  • Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation.
  • By simply inputting a topic, the product allows marketers to create more valuable content, while automating hours of keyword and SEO research.
  • "Weve significantly grown our customer traffic and engagement from organic search each year since implementing DemandJump to guide our online content strategy.

SmartForce® Technologies Selects New Business Strategies® Marketing Services to Drive Revenue Growth

Retrieved on: 
Wednesday, December 2, 2020
Business-to-business, Digital marketing, Online advertising, Business marketing, Marketing, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

SCOTTS VALLEY, Calif., Dec. 2, 2020 /PRNewswire/ -- New Business Strategies , a global B2B marketing and customer experience professional services firm, has been selected as the external marketing agency for SmartForce Technologies, Inc., a leader in insights-driven, crime reduction software.

Key Points: 
  • SCOTTS VALLEY, Calif., Dec. 2, 2020 /PRNewswire/ -- New Business Strategies , a global B2B marketing and customer experience professional services firm, has been selected as the external marketing agency for SmartForce Technologies, Inc., a leader in insights-driven, crime reduction software.
  • SmartForce Technologies has signed on with New Business Strategies' Parachute Services, a suite of services designed to accelerate marketing results and program execution.
  • The Parachute Services that SmartForce signed-up for include demand generation, content strategy and creation, customer marketing, media communications, product, and digital marketing.
  • SmartForce Technologies enables local, state, and federal law enforcement agencies to boost intelligence-led and data-driven crime reduction strategies.

The 9 Best Facebook Video Ad Examples in 2020 - Plus, the Top Social Media Marketing Agencies, According to BestDesigns.co

Retrieved on: 
Thursday, November 26, 2020
Marketing, Social media, Social media marketing, Advertising, Online advertising, Digital marketing, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.

Key Points: 
  • NEW YORK, Nov. 26, 2020 /PRNewswire-PRWeb/ --87% of marketers view Facebook ads as an effective marketing tool for their business.
  • BestDesigns.co, an online resource for designers and marketers, identified nine of the best Facebook video ads from 2020 that showcased creativity and engaged brands' target audiences.
  • BestDesigns.co also recognized the leading agencies for social media marketing that can help businesses create their own marketing content for platforms like Facebook.
  • The top social media marketing agencies are:
    Brands can view the top examples of design and marketing work as well as the best agencies on BestDesigns.co.

Contently Named Top Content Creation Software for Enterprise Companies in G2's Fall 2020 Report

Retrieved on: 
Wednesday, October 21, 2020
Articles, Business, Content marketing, Publishing, Marketing, Communication, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence.

Key Points: 
  • G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence.
  • "The recognition from G2 is incredibly validating because of the positive customer reviews" said Contently head of marketing Joe Lazauskas.
  • "It shows that brands are getting a ton of value from our content marketing platform , global talent network , and expert content strategy ."
  • "As the leader in content creation, we're committed to helping marketers tell great stories that their audiences will love," Lazauskas said.

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

Retrieved on: 
Wednesday, September 30, 2020
Articles, Information science, Computing, Recommender systems, Big data, Human–computer interaction, Personalization, World Wide Web, Analytics, Netflix, Personalized marketing, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

"Website Tools helps marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands connecting their buyers and customers with the most relevant content when they need it most."

Key Points: 
  • "Website Tools helps marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands connecting their buyers and customers with the most relevant content when they need it most."
  • "PathFactory provides content analysis and intelligence to help make this easier for brands looking to ensure their customer experience stands out."
  • Deliver unique content recommendations to every visitor using data from the intelligent content analysis as well as visitor profile and behavior data.
  • Add turnkey user interface elements to any website page to surface various classes of content recommendations that encourage visitors to self-nurture, binge on multiple content assets, and experience a micro-personalized, Netflix-like destination for B2B content.

Knowmad Digital Marketing Earns Platinum HubSpot Status

Retrieved on: 
Wednesday, September 30, 2020
Business, Articles, Business process, HubSpot, Marketing, Digital marketing, Business marketing, Sales, Marketing automation, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

CHARLOTTE, N.C., Sept. 30, 2020 /PRNewswire-PRWeb/ -- Knowmad Digital Marketing, a leading digital marketing agency that focuses on goal-oriented B2B marketing designed to drive and convert website traffic into sales opportunities, has been named a HubSpot Platinum Solutions Partner .

Key Points: 
  • CHARLOTTE, N.C., Sept. 30, 2020 /PRNewswire-PRWeb/ -- Knowmad Digital Marketing, a leading digital marketing agency that focuses on goal-oriented B2B marketing designed to drive and convert website traffic into sales opportunities, has been named a HubSpot Platinum Solutions Partner .
  • Since 2002, Knowmad Digital Marketing has helped businesses grow through website design, development, and marketing.
  • Today, the Knowmad Digital Marketing team consists of eight members who hold a combined total of 12 HubSpot certifications/courses for sales, marketing, service, website design, and website development.
  • Knowmad Digital Marketing is a globally recognized digital marketing agency.

Woman-Owned Digital Marketing Support Company, McMedia Digital, Launches Amidst Pandemic

Retrieved on: 
Monday, September 28, 2020
Business process, Digital marketing, Online advertising, Marketing, Customer relationship management, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra, Outline of marketing

"Digital marketing is more important today than it has ever been before," says McMedia Digital CEO, Mailynne Calvin.

Key Points: 
  • "Digital marketing is more important today than it has ever been before," says McMedia Digital CEO, Mailynne Calvin.
  • "With so many traditional marketing opportunities being taken away by the pandemic, marketing teams need more focus on digital marketing, and are doing so with less time and support than they have had before.
  • McMedia Digital is a marketing support agency focused on helping marketers and marketing teams better support their own digital efforts and clients.
  • McMedia Digital was started by digital marketing industry veteran, Mailynne Calvin, who has spent the last 11 years as a digital marketing consultant.

The Top 5 B2B Marketing Strategies for More Leads & Conversions, According to Digital Silk

Retrieved on: 
Thursday, August 27, 2020
Business process, Business-to-business, Digital marketing, Online advertising, Content marketing, Marketing, Business marketing, Conversion marketing, Marketing automation, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

Digital Silk , a global digital agency, shared the types of marketing strategies that provide the best ROI for B2B businesses in their marketing investments.

Key Points: 
  • Digital Silk , a global digital agency, shared the types of marketing strategies that provide the best ROI for B2B businesses in their marketing investments.
  • It is an essential element of the strategies and without that, B2B digital marketing efforts go to waste.
  • The top five B2B marketing strategies are:
    Content Marketing works at any stage of the conversion funnel, educates and guides customers and is very flexible.
  • From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

B2B Influencer Marketing Report Finds "Always-On" Programs 12X More Successful Than Periodic Campaigns

Retrieved on: 
Tuesday, August 11, 2020
Business-to-business, Influencer marketing, Business marketing, Marketing, LinkedIn, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra, SiriusDecisions

MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ --Award-winning B2B marketing agency TopRank Marketing released the world's first B2B influencer marketing report, featuring insights from hundreds of B2B marketers including many of the top B2B brands, including Adobe, IBM, LinkedIn, SAP, AT&T Business, Dell Technologies, SAP Ariba and monday.com.

Key Points: 
  • MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ --Award-winning B2B marketing agency TopRank Marketing released the world's first B2B influencer marketing report, featuring insights from hundreds of B2B marketers including many of the top B2B brands, including Adobe, IBM, LinkedIn, SAP, AT&T Business, Dell Technologies, SAP Ariba and monday.com.
  • The 2020 State of B2B Influencer Marketing Report presents direction and inspiration for industry best practices and recommendations in influencer marketing for the business world.
  • The report shows B2B marketers are optimistic about influencer marketing yet not confident about their ability to execute:
    "Challenged by declining organic social reach, reduced brand trust and content attention deficit, many B2B marketers are turning to Influencer Marketing for improved credibility, connection and engagement," said Lee Odden, co-founder and CEO of TopRank Marketing, "The 2020 State of B2B Influencer Marketing Report provides data informed strategies and best practices along with case studies and predictions for the future from the top brand B2B Influencer Marketing practitioners," continued Odden.
  • Founded in 2001, TopRank Marketing is the recognized leader in B2B influencer and content marketing solutions for many of the top B2B brands in the world.

Driving Business Innovation With Marketing Mix Modeling: Quantzig Illustrates Why It's Inevitable for Your Business

Retrieved on: 
Wednesday, July 29, 2020
Technology, Marketing, Communications, Data management, Marketing, Customer relationship management, Business, Articles, Business intelligence, Marketing mix modeling, Analytics, Strategic management, Unica Corporation, Draft:Why Content Marketing is an Essential part of every B2B Marketers Success Mantra

View the full release here: https://www.businesswire.com/news/home/20200729005387/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200729005387/en/
    The article also offers comprehensive insights on:
    Finding it difficult to develop a marketing mix strategy that suits your business plan?
  • The main purpose of leveraging marketing mix modeling is to quantify the contribution of different marketing channels and allocate the marketing budget accordingly.
  • According to Quantzigs marketing mix modeling experts, Our marketing analytics solutions enable marketers to measure, manage, and analyze marketing performance to maximize effectiveness and optimize return on investment.
  • Marketing mix modeling helps businesses to optimize their marketing spend and target the right customers in the right places.