Western Europe Pay TV Market Report 2021: Pay TV Revenues Will Decline by $4 Billion (15%) Between 2020 and 2026 to Reach $23 Billion - ResearchAndMarkets.com
b'The "Western Europe Pay TV Market Forecasts to 2026" report has been added to ResearchAndMarkets.com\'s offering.\nThe number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million.
- b'The "Western Europe Pay TV Market Forecasts to 2026" report has been added to ResearchAndMarkets.com\'s offering.\nThe number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million.
- Reflecting the importance of high-speed broadband for homes, IPTV is the top pay TV platform by subscribers.\nIPTV will gain 4 million subscribers between 2020 and 2026 to reach 47 million, with pay satellite TV down by 5 million to 18 million and cable down by 2 million to 37 million.\nEuropean operators shifted their emphasis from premium TV to high-speed broadband delivery.
- This is particularly true in Denmark and Italy - which are at opposite ends of the pay TV penetration spectrum - where most operators promote OTT platforms ahead of traditional pay TV ones.\nPay TV revenues will decline by $4 billion - 15% - between 2020 and 2026 to reach $23 billion.
- The pay TV subscriber count will drop by 4%, so revenues will fall faster - revealing lower TV ARPUs and less emphasis on TV from the operators.\n'