Population statistics

Apex Clearing’s Data Reveals New Stock Rankings Among Gen Z Retail Investors in the Second Quarter of 2021

Retrieved on: 
Thursday, July 22, 2021

The report also captures which stocks fell in the rankings and reveals behavior parallels and comparisons to the older generations.

Key Points: 
  • The report also captures which stocks fell in the rankings and reveals behavior parallels and comparisons to the older generations.
  • Cannabis companies and mega-cap stocks also became of interest to Gen Z investors, while cryptocurrency-related stocks faded in the rankings.
  • The Q2 2021 report analyzed more than 1 million Gen Z accounts, in addition to over 5 million accounts held by Millennials, Gen X, and Baby Boomers.
  • To see the complete list of the Apex Top 100 stocks among Gen Z investors, click here .

Squarespace Survey Reveals Gen Z Find Digital Life More Important And Memorable Than In-Person Life

Retrieved on: 
Thursday, July 1, 2021

This is why it's so important to create a well-designed presence across all the things you do on the web."

Key Points: 
  • This is why it's so important to create a well-designed presence across all the things you do on the web."
  • 60% of Gen Z and 62% of Millennials think how you present yourself online is more important than how you present yourself in-person, compared to 38% of Gen X and 29% of Baby Boomers.
  • Nearly half (44%) of Gen Z and 39% of Millennials say they make a better impression online than in person, vs. 21% of Gen X and 8% of Baby Boomers.
  • The vast majority (92%) of Gen Z would start their own business, vs. 86% of Millennials, 74% of Gen X and 50% of Baby Boomers.

New report reveals which generations hold the most power in society

Retrieved on: 
Thursday, May 6, 2021

As the parents of Millennials, they\'re set to trigger the biggest wealth transfer in modern timeshanding over $68 trillion by 2030.\nBaby Boomers hold almost half (47.4%) of Political Power overall.

Key Points: 
  • As the parents of Millennials, they\'re set to trigger the biggest wealth transfer in modern timeshanding over $68 trillion by 2030.\nBaby Boomers hold almost half (47.4%) of Political Power overall.
  • Baby Boomers are still the clear leaders in the political arena, but power dynamics are beginning to shift.
  • Millennial and Gen Z\'s combined voting power will skyrocket from 32% in 2020 up to 55% by 2036.\nGen X ranks #1 in Cultural Power, with a 36.0% share.
  • While older generations dominate traditional media, Millennials and Gen Zers capture a majority of power in the digital realm.

Certain Industries Have Done a Better Job Dealing With the Pandemic Than Others

Retrieved on: 
Tuesday, April 27, 2021

One of the most impacted was grocery and food stores and almost three in five Americans (57%) say they have done the best job dealing with the pandemic.

Key Points: 
  • One of the most impacted was grocery and food stores and almost three in five Americans (57%) say they have done the best job dealing with the pandemic.
  • Gen Xers and Baby Boomers/Greatest Generationers are more likely than Gen Z and Millennials, however, to say they have done the best job (61% and 74% vs. 36% and 49%).
  • Three-quarters (74%) say brands have done a great job reacting to and dealing with the new normal.
  • Almost half of U.S. adults (45%) say, because of the pandemic, they have changed brands for things they typically use.

BAI Research Reveals Significant Shifts in Last 12 Months for Banking Preferences by Generation

Retrieved on: 
Thursday, April 15, 2021

b'Recent research by BAI , a nonprofit independent organization that delivers the financial services industry\xe2\x80\x99s most actionable insights, found consumer banking preferences are shifting and behaviors are evolving by generation.

Key Points: 
  • b'Recent research by BAI , a nonprofit independent organization that delivers the financial services industry\xe2\x80\x99s most actionable insights, found consumer banking preferences are shifting and behaviors are evolving by generation.
  • The research reveals how the pandemic has accelerated changes in banking behaviors among Baby Boomers (Boomers+), Generation X (Gen X), Millennials and Generation Z (Gen Z) customers.
  • These findings seek to better understand generational banking preferences to equip financial services leaders with the insights needed to plan for the future.\nThe fastest way to capture the loyalty of Gen Z is through around-the-clock customer service.
  • For more information, visit www.bai.org .\nView source version on businesswire.com: https://www.businesswire.com/news/home/20210415005110/en/\n'

Half of Young Employees Say Pandemic Made Work-Life Balance Better; 3 in 4 Baby Boomers Disagree

Retrieved on: 
Wednesday, March 31, 2021

Employee Benefit Trends Study finds more than half of workers in their 20s (51 percent), including Gen Z and young millennials, say their work-life balance is better now than before the pandemic, while only one-quarter of baby boomers say the same.

Key Points: 
  • Employee Benefit Trends Study finds more than half of workers in their 20s (51 percent), including Gen Z and young millennials, say their work-life balance is better now than before the pandemic, while only one-quarter of baby boomers say the same.
  • Conversely, younger workers say the ability to spend time with their family (40 percent) and work in a better location (30 percent) are why their work-life balance has improved.
  • And yet, two in five employees say their employer isnt offering benefits or programs that support their well-being during the pandemic.
  • The core employee survey consists of 2,651 interviews with full-time employees, ages 21 and over, at companies with at least two employees.

Nearly 40% of Millennials are Comfortable Buying a Home Online

Retrieved on: 
Wednesday, March 10, 2021

Nearly 40% of millennials (39%) said they would be comfortable buying a home online, and significantly more (59%) said they would be at least somewhat comfortable making an offer on a home after viewing a virtual tour but not touring it in person.

Key Points: 
  • Nearly 40% of millennials (39%) said they would be comfortable buying a home online, and significantly more (59%) said they would be at least somewhat comfortable making an offer on a home after viewing a virtual tour but not touring it in person.
  • Zillow research finds millennials are more likely than other generations to say they would be comfortable making many of life's major purchases online.
  • A large majority -- at least 70% -- said they would be comfortable buying furniture, appliances, televisions and jewelry online.
  • More than one in three (36%) zoomers said they would be comfortable buying a home online, compared to 7% of baby boomers and 19% of Gen X.

Wells Fargo: Younger Women Are Increasingly Earning the Title of “Breadwinner”

Retrieved on: 
Monday, March 8, 2021

And nearly one-third (32%) of millennial and Gen X women reported being the primary breadwinner one and a half times higher than women from the boomer and traditionalists (20%).

Key Points: 
  • And nearly one-third (32%) of millennial and Gen X women reported being the primary breadwinner one and a half times higher than women from the boomer and traditionalists (20%).
  • Additionally, half of millennial and Gen X women (51%) stated they lead the household finances as compared to only 40% of women in the baby boomer and traditionalists.
  • For almost a third of millennial and Gen X women, financial uncertainty has kept them up at night according to the survey.
  • Despite the increased barriers cited by younger women, most are open and eager to learn and grow.

Generation X Travelers to Lead Travel Industry's Pandemic Recovery in 2021: Omnitrak

Retrieved on: 
Thursday, February 25, 2021

Among the key findings in Omnitrak Compass, a new report analyzing historic and current monthly travel survey data from TravelTrak America:

Key Points: 
  • Among the key findings in Omnitrak Compass, a new report analyzing historic and current monthly travel survey data from TravelTrak America:
    1.
  • While Baby Boomers (born 1946 to mid-1960s) report greater financial stability and remain interested in travel, they remain most concerned about travel safety.
  • About 33 percent of Generation X said they were less able to travel, compared to 30 percent of Baby Boomers.
  • "TravelTrak America is the only program that integrates travel profiles with travel attitudes, future travel intentions and travel sentiment in a single data set.

Nearly 3 in 4 Drivers Are Anxious About Driving in Winter Weather

Retrieved on: 
Wednesday, February 17, 2021

73% of drivers are anxious about driving in wintry weather, and 15% aren't confident at all.

Key Points: 
  • 73% of drivers are anxious about driving in wintry weather, and 15% aren't confident at all.
  • Wintry weather makes 84% of Gen Z drivers anxious fewer millennials (74%), Gen Xers (71%) and baby boomers (69%) voiced their anxiety about driving in wintry weather.
  • Drivers in the South and Northeast are the most anxious about Winter Driving: 76% of those living in the snowy Northeast said they felt uneasy about winter driving.
  • 75% of Southern drivers were anxious about driving in wintry weather, with 22% classifying themselves as completely unconfident.