In Two Fast-Track SWIFT Cases, One Voluntary Discontinuance of Claims, and One National Advertising Division Recommendation to Discontinue Claims
Nestle Nutrition challenged Reckitt Benckiser's exclusivity claims about the ingredients of the Enfamil brand's Nutramigen line of infant formula products.
- Nestle Nutrition challenged Reckitt Benckiser's exclusivity claims about the ingredients of the Enfamil brand's Nutramigen line of infant formula products.
- The challenged claims included:
In response to Nestle Nutrition's SWIFT challenge, the advertiser stated that for business purposes it agreed to permanently discontinue the challenged claims. - About BBB National Programs:BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
- About the National Advertising Division:TheNational Advertising Division (NAD),a division of BBB National Programs,providesindependent self-regulationand dispute resolution services,guidingthe truthfulness of advertising across the U.S. NADreviews national advertising in all media and its decisions set consistent standards foradvertisingtruth and accuracy, delivering meaningful protection toconsumersand leveling the playing field for business.