Hindus

Bollywood is playing a large supporting role in India’s elections

Retrieved on: 
Wednesday, April 10, 2024

The BJP claims India as a Hindu nation.

Key Points: 
  • The BJP claims India as a Hindu nation.
  • The use of Indian popular cinema for political ends has a long history – one that predates Indian independence.
  • Since the 1980s, it also set in motion a nationwide trend of using cinematic means to capture the attention of voters.

Mobilizing film fans for electoral campaigns

  • She discusses case studies of film fans who even worship their favorite celebrities as deities by creating temples to these stars within residential and commercial spaces.
  • Srinivas found that film fans can make or destroy the careers and lives of stars.
  • If a star decides to venture into politics, these film fans can become active participants in the star’s political campaigns.
  • But if the star does something that the fans disapprove of, they will as easily boycott his films and even destroy the star’s career.

An alignment of cinema and politics


The cinema industry in Tamil Nadu, more than any other in India, has evolved closely with political and social developments in the region since the 1940s. The ideals of Tamil nationalism, a political movement that changed the course of history in Tamil Nadu, were powerfully communicated through the medium of entertainment films. Often, the personalities associated with these films were physically present alongside politicians at party meetings.

  • In my research, I found that the alignment of cinema and politics in Tamil Nadu was helped by the use of identical advertising media.
  • A favored publicity medium of both the cinema industry and party members was the hand-painted plywood cutout.
  • In this way, they helped to transfer the power of the cinematic star image to the image of the leader.
  • I argued that these advertisements played an important role in visualizing, and shaping, the identity politics of Tamil nationalism.

Cinema’s role in divisive politics

  • Another series of films in the biopic genre showcases the historical legacy of right-wing Hindu nationalist organizations and their leaders.
  • “PM Narendra Modi,” which reminded voters of the prime minister’s rise from poverty, was scheduled for release just before the 2019 elections.
  • The film, which demonizes Muslims and shows them committing extremely barbaric and cruel acts, is among those publicly endorsed by the prime minister himself.


Preminda Jacob does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

World Ambulance Services Market Size, Trends Analysis and Forecasts 2023-2024 and 2030: Favorable Reimbursement Policies and Entry of New Service Providers Driving Market Developments - ResearchAndMarkets.com

Retrieved on: 
Wednesday, March 13, 2024

The "Ambulance Services Market Size, Share & Trends Analysis Report By Transport Vehicle (Ground Ambulance, Air Ambulance), By Emergency Services, By Equipment, By Region, And Segment Forecasts, 2024 - 2030" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Ambulance Services Market Size, Share & Trends Analysis Report By Transport Vehicle (Ground Ambulance, Air Ambulance), By Emergency Services, By Equipment, By Region, And Segment Forecasts, 2024 - 2030" report has been added to ResearchAndMarkets.com's offering.
  • The growth of the market is due to favorable reimbursement policies in developed nations.
  • In the U.S., Medicare covers both emergency and non-emergency ambulance services for medically necessary cases, given that the supplier fulfills stipulated requirements.
  • Thus, with rise in number of road accidents, the demand for air ambulance is expected to increase, thereby impelling the ambulance services market.

Hindu and African American Leaders in Georgia Celebrate Black History and Their Shared Experiences

Retrieved on: 
Thursday, March 14, 2024

ATLANTA, March 14, 2024 /PRNewswire/ -- A unique, first of its kind event at the National Center for Civil and Human Rights, brought together luminaries from the Georgia state legislature and the Atlanta Hindu and Indian American communities for an evening focused on Building Bridges and Connecting Communities. Organized by the Coalition of Hindus of North America (CoHNA), the event highlighted the definitive role of the civil rights movement in the U.S, the paths it opened in the years to come for the Hindu and Indian American communities, and the road ahead.

Key Points: 
  • The bridge has been built and now it's time for us to crossover,"  said the keynote speaker for the evening, Rep. Carl Gilliard , Chairman of the Georgia Black Legislative Caucus.
  • "The history of Black America is the history of America itself, so we are very pleased today to be celebrating it with our friends in the Hindu American community.
  • In later years, I was privileged to work alongside pioneering leaders like Maynard Jackson and to give back to my community."
  • "The historical connections and cultural exchange between the African American and Hindu communities offer a great foundation for future collaboration," said Rajeev Menon, Vice President of CoHNA.

Nidra Devi Presents New Fall/Winter 2024 Collection During New York Fashion Week

Retrieved on: 
Thursday, February 22, 2024

New York, New York--(Newsfile Corp. - February 22, 2024) - Nidra Devi, founded by Keren Craig, is thrilled to announce the debut presentation of its highly anticipated Fall/Winter 2024 collection at the esteemed NeueHouse Madison Square, during New York Fashion Week.

Key Points: 
  • New York, New York--(Newsfile Corp. - February 22, 2024) - Nidra Devi, founded by Keren Craig, is thrilled to announce the debut presentation of its highly anticipated Fall/Winter 2024 collection at the esteemed NeueHouse Madison Square, during New York Fashion Week.
  • Each look was complimented by the exclusive jewelry collection, Surya and the Moon for Nidra Devi, and shoes provided by Italian shoe designer, Francesca Bellavita.
  • Named after the Hindu goddess of sleep, Nidra Devi was established with a vision to create a collection that reflects a modern, whimsical approach to design.
  • With locations in New York, Hollywood, and Venice Beach, NeueHouse is the preeminent place to create, collaborate and connect.

Love songs in Hindu devotion – the Tamil poets who took on the female voice to express their intense longing for the divine

Retrieved on: 
Friday, February 9, 2024

One literary tradition rarely highlighted is that of Hindu “bhakti” or ecstatic devotion, which birthed some of the most stirring mystical poetry composed in the world.

Key Points: 
  • One literary tradition rarely highlighted is that of Hindu “bhakti” or ecstatic devotion, which birthed some of the most stirring mystical poetry composed in the world.
  • This is especially true in the poems to Vishnu, which I study, where many male poets assume the female voice to express their longing for union with the divine beloved, conceived as male.

Poetics of longing

  • Much of the alvars’ poetry reveals an intense longing for a silent and absent god, so much so that it has been called “viraha bhakti,” or devotion in separation.
  • The love appears, at least as presented by the poet, as completely one-sided – sparked by a chance encounter with a mysterious and inscrutable deity.
  • The use of a female voice by a male poet is not unusual in the Tamil or Sanskrit literature.
  • To this cast of characters, the poets also occasionally use, as Kodhai herself does, mythological female figures.
  • The cowherd women of the wondrous town of Vrindavan, where the youthful divine Krishna is eternally at play, is a particular favorite for the alvar poets.

Male poets and female voice of longing

  • Two ninth century alvar poets, Nammalvar and Tirumankai, are particularly deft in their use of these female voices of longing.
  • Their heroine dominates their poems; her tone in turns demanding, insistent and despairing as she seeks through language to call the absent divine beloved back to her.

Love in many shades

  • Not all the male alvar poets use one of these archetypal female voices, and a female voice does not always have to speak about romantic love.
  • These poems are not composed from the vantage of separation; rather, they are poems of intimacy and joy, celebrating maternal love.
  • In the poems of the alvar, love, directed toward Vishnu, takes many forms: humble service; unconditional, protective maternal adoration; and the intense intimacy of lovers.


Archana Venkatesan receives funding from the American Institute of Indian Studies in the form of a four-month short-term Senior Fellowship (June-Sept 30, 2024) to conduct field research in Tamil Nadu, India.

How AI could change our relationship with religion

Retrieved on: 
Tuesday, February 6, 2024

However, I believe that as AI becomes more mainstream, it will fundamentally alter our engagement with faith and spirituality.

Key Points: 
  • However, I believe that as AI becomes more mainstream, it will fundamentally alter our engagement with faith and spirituality.
  • They trained AI to read letters in the scrolls based on subtle changes left in structure of the papyrus by the ancient ink.
  • The AI was able to decipher and translate the ancient Greek word for “purple” on the scroll.
  • Futuristic vision of AI and faith
    Let’s next take a futuristic vision of AI and its intersection with faith.

The opening of India’s new Rama temple made waves – but here’s what the central ritual actually meant

Retrieved on: 
Tuesday, January 30, 2024

The consecration rituals of the icon of Lord Rama were performed in a newly built mega-temple in the town of Ayodhya, India, on Jan. 22, 2024.

Key Points: 
  • The consecration rituals of the icon of Lord Rama were performed in a newly built mega-temple in the town of Ayodhya, India, on Jan. 22, 2024.
  • The prime minister of India, Narendra Modi, performed the rituals during a 48-minute period considered auspicious by Hindu astrologers.
  • Lord Rama, an avatara or incarnation of Vishnu, is one of the most important deities in the Hindu tradition.

From matter to deity

  • There are fire sacrifices in a pavilion outside, the deity is taken formally into the temple and also in a procession through the town, and there is recitation of mantras.
  • Precious stones and metals, as well as a yantra, a metal plate with geometrical drawings, are buried in the ground in the inner shrine where the deity is to be installed.
  • In Ayodhya, a scarf was removed from the eyes of the deity.
  • With the opening of the eyes and the invoking and transfer of breath, the material icon is said to be transformed into an incarnation of the deity.

Controversies over the temple land

  • The new temple has been built on the land where a 16th century mosque – the Babri Masjid – was destroyed by Hindu activists in December 1992.
  • Some Hindus claim that the mosque had been built by razing a 15th century Rama temple, said to be the site of his birth.
  • Building the temple was started soon after this judgment.
  • Devotees’ sentiments as well as speeches at the inauguration of the temple spoke of Rama’s return to Ayodhya after 500 years of being banished from his birthplace.

‘Not in our names’

  • Indian Air Force choppers rained flowers on the temple after the consecration.
  • Some observers, including outsiders sympathetic to Hinduism, saw these rituals as a glorification of Modi, not Rama.
  • For during the prana pratishtha, the divine is said to become present in the icon, if the rituals are properly performed.


Vasudha Narayanan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Phenom’s ‘Pathway to Purpose’ Brand Refresh Earned Chief Marketer 2023 Pro Award

Retrieved on: 
Monday, January 22, 2024

Phenom has earned Chief Marketer’s 2023 Pro Best Rebrand award for elevating its branding to reflect its innovative, purposeful and distinct company culture — as well as its agility to empower enterprises to enhance talent experiences and hire faster, develop better and retain longer.

Key Points: 
  • Phenom has earned Chief Marketer’s 2023 Pro Best Rebrand award for elevating its branding to reflect its innovative, purposeful and distinct company culture — as well as its agility to empower enterprises to enhance talent experiences and hire faster, develop better and retain longer.
  • View the full release here: https://www.businesswire.com/news/home/20240122372572/en/
    Phenom’s “Pathway to Purpose” brand refresh earned the Chief Marketer 2023 Pro award for delivering a phenomenal brand experience with demonstrable results.
  • Inherently agile and distinct, the brand extends itself anywhere, from the digital landscape to physical events, such as Phenom’s premier conference for human resources, IAMPHENOM .
  • Future-ready graphic language and photography bring warmth and an emotional connection to the brand experience.

OHRC Lays Out Blueprint to Profile Canadian Hindus, Despite Affirming Existing Laws Cover Caste-Based Discrimination

Retrieved on: 
Monday, October 30, 2023

Toronto, Ontario--(Newsfile Corp. - October 30, 2023) - In a partial win for Canadian Hindu groups, the Ontario Human Rights Commission (OHRC) recognized that current legislation and protections already address issues related to caste-based discrimination.

Key Points: 
  • Toronto, Ontario--(Newsfile Corp. - October 30, 2023) - In a partial win for Canadian Hindu groups, the Ontario Human Rights Commission (OHRC) recognized that current legislation and protections already address issues related to caste-based discrimination.
  • However, the OHRC's policy position echoes data that is generally touted by anti-Hindu organizations and activists and can lead to serious discrimination and profiling of Canadian Hindus and people of Indian origin.
  • To view the full announcement, including downloadable images, bios, and more, click here .
  • Click image above to view full announcement.

Films BYkids Returns to Public Television with Four New Films by Young Filmmakers beginning November 1 Featuring Emmy Nominee Ashley Judd as Narrator

Retrieved on: 
Thursday, October 26, 2023

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Films BYkids, a collaboration between The WNET Group and the non-profit organization BYkids, pairs accomplished filmmakers with youth from around the world to create short, personal documentaries that encourage understanding about universal issues and help foster empathy and global citizenry. With U.N. Goodwill Ambassador and Emmy- and Golden Globe-nominated actress Ashley Judd returning as series narrator, this fourth season of Films BYkids follows young people from diverse cultures who share their individual experiences with war and displacement, mental health issues, climate change and sustainable agriculture. This new season of the four-part documentary series premieres nationally on public television beginning Wednesday, November 1 (check local listings). The series premieres in the New York Metro area on November 6 on WLIW21 and November 11 at 7 p.m. on THIRTEEN.

Key Points: 
  • This new season of the four-part documentary series premieres nationally on public television beginning Wednesday, November 1 ( check local listings ).
  • "The films and accompanying resources provide teachers with tools to enrich and expand their students' cross-cultural awareness and understanding."
  • "These films and their educational materials are designed to inspire a new generation of change makers," said Holly Carter, Founder and Executive Director of BYkids.
  • "Our educational tools help young people understand complex global issues through the shared stories of their peers.