LensCrafters Announces the Return of Sharon Stone as the Face of the "Your Eyes First" Campaign
NEW YORK, Feb. 20, 2024 /PRNewswire/ -- LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announced today a renewed partnership with Golden Globe award winning actress, producer and artist Sharon Stone as the face of the brand's new 2024 marketing campaigns, with "Your Eyes First" launching on February 20th. The 360-degree one-year omnichannel campaign featuring Stone will be showcased through digital touch points within LensCrafters stores, on LensCrafters.com, and across the company's marketing channels.
- The 360-degree one-year omnichannel campaign featuring Stone will be showcased through digital touch points within LensCrafters stores, on LensCrafters.com, and across the company's marketing channels.
- The brand has always been and continues to be a respected and recognized leader in the vision care and eyewear industry.
- From a classic metal frame to bold cat-eye shapes, there is truly the perfect frame to suit everyone at LensCrafters."
- "We are equally as excited to continue our partnership with style icon Sharon Stone as the face of the brand's marketing campaigns again this year," said Alfonso Cerullo, President of LensCrafters.