USFL Taps Sportradar as Official Sports Data & Integrity Partner
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Tuesday, February 15, 2022
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The multi-year agreement, reached following a competitive bid process, establishes Sportradar as the Official Sports Data Partner of the USFL and the leagues official integrity partner.
Key Points:
- The multi-year agreement, reached following a competitive bid process, establishes Sportradar as the Official Sports Data Partner of the USFL and the leagues official integrity partner.
- Under terms of the agreement, Sportradar will develop new data collection and delivery systems for the league and its related businesses, including media and gaming, and will provide data to betting operators advertising during USFL telecasts.
- The USFL isthrilledto have forged its first data and integrity partnership with Sportradar, said Edward Hartman, USFL Executive Vice President, Business Operations.With morethan 60% of American adultslivinginstateswhere sports wagering is now legal,it was critical to the new USFL that we partner with the market leader in integritysolutions, andSportradar is the gold standard to which all sports information businesses are measured.
- The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape, said Ed Blonk, Chief Commercial Officer, Sportradar.