AARP and the Ad Council Launch New PSA Campaign 'This Is Pretirement'
WASHINGTON , Nov. 2, 2023 /PRNewswire/ -- According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.
- Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.
- said Michelle Hillman, Chief Campaign Development Officer at the Ad Council.
- Since its July 2017 launch, AARP and the Ad Council's overarching "Saving for Retirement" campaign has received over $146 million in donated media support.
- As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin.