Marmite

AARP and the Ad Council Launch New PSA Campaign 'This Is Pretirement'

Retrieved on: 
Thursday, November 2, 2023

WASHINGTON , Nov. 2, 2023 /PRNewswire/ -- According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.

Key Points: 
  • Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.
  • said Michelle Hillman, Chief Campaign Development Officer at the Ad Council.
  • Since its July 2017 launch, AARP and the Ad Council's overarching "Saving for Retirement" campaign has received over $146 million in donated media support.
  • As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin.

A rose in every cheek: 100 years of Vegemite, the wartime spread that became an Aussie icon

Retrieved on: 
Sunday, July 9, 2023

According to the Vegemite website, around 80% of Australian households have a jar in the cupboard.

Key Points: 
  • According to the Vegemite website, around 80% of Australian households have a jar in the cupboard.
  • Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war.

A product of war

    • When the first world war began in 1914, Australians were big fans of Marmite, the British yeast extract spread.
    • As the Germans began sinking ships full of British supplies to Australia, Marmite disappeared from the shelves.
    • Australians were wary of Vegemite when it first appeared on grocery shelves, perhaps due to brand loyalty to Marmite.
    • To try and combat this, Walker renamed Vegemite “Parwill” in 1928 as a play on Marmite: “if Ma might, Pa will”.

A nutritious food replacement

    • Thompson began offering free samples of Vegemite with purchases of other Kraft-Walker products, including the popular Kraft cheese.
    • Entrants would write the final line of a limerick to enter into the draw to win a brand new car.
    • It would take another world war, however, before Vegemite became part of Australian national identity.
    • With other foodstuffs hard to come by, Vegemite was marketed as a nutritious replacement for many foods.
    • With its long shelf life and high levels of B-vitamins, the Department of Supply also saw the advantages of Vegemite.

Happy little Vegemites

    • This emphasis on Vegemite as part of a healthy diet for growing children would remain the key advertising focus of the next 60 years.
    • The ear-catching jingle was composed in the early 1950s, first for radio and then later used in the 1959 television ad.
    • Read more:
      Curious Kids: why do some people find some foods yummy but others find the same foods yucky?

above & beyond Unveils The 'Unscrew The Planet' #GreenGobs NFT Collection At Frieze London

Retrieved on: 
Wednesday, October 13, 2021

In line with this progressive NFT collection, renowned Welsh artist Nathan Wyburn has collaborated with above & beyond to design a unique physical performance artwork to celebrate the launch of the Green Gobs NFT collection which will be exclusively revealed at Frieze, London.

Key Points: 
  • In line with this progressive NFT collection, renowned Welsh artist Nathan Wyburn has collaborated with above & beyond to design a unique physical performance artwork to celebrate the launch of the Green Gobs NFT collection which will be exclusively revealed at Frieze, London.
  • A non-fungible token (NFT) is a unique and non-interchangeable unit of data stored on a digital ledger.
  • A lip balm may seem small and insignificant, but 91% of plastic packaged lip balms are landfilled or incinerated each year.
  • We must move from FMCG to FMReCG*
    Frieze London runs from 13th-17th October in London.

Global $5.25 Bn Peanut Butter Market Outlook, 2025 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, July 14, 2020

The "Global Peanut Butter Market - Forecasts from 2020 to 2025" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Global Peanut Butter Market - Forecasts from 2020 to 2025" report has been added to ResearchAndMarkets.com's offering.
  • The global peanut butter market is estimated to grow at a CAGR of 5.69% to reach US$5,249.302 million by 2025 from US$3,766.155 million in 2019.
  • They announced the launch of a new product called the Marmite Peanut Butter, which is a smooth variety of peanut butter, after the launch of its least product Marmite Peanut Butter Crunchy last year.
  • In addition, the company also provides is products in squeezable pouches such as SKIPPY Peanut Butter Squeeze Pack, which is a creamy type peanut butter.