B.J. Penn

UFC GYM® and UFC FIT® to Host Global "Ultimate Fitness Challenge" to Determine the Best in Strength, Power and Endurance

Retrieved on: 
Monday, August 29, 2022

NEWPORT BEACH, Calif., Aug. 29, 2022 /PRNewswire/ -- UFC GYM®, the first major brand extension of UFC®, and UFC FIT® have announced that its annual "Ultimate Fitness Challenge," will test strength, power and endurance from members across the globe. The challenge will name the most fit male, female and team members of UFC GYM and UFC FIT locations through a series of workouts at regional and national championships, running Saturday, Sept. 17 through Saturday, Nov. 5.

Key Points: 
  • "The Ultimate Fitness Challenge provides members and the fitness community with an incentive and accountability in staying committed to one's individual goals."
  • UFC GYM's team of fitness experts has devised a program that utilizes strategic rounds of exercises to measure four categories: strength, stamina, power and endurance.
  • For the first time ever, participants will compete against other club members to determine the fittest female and male club member globally.
  • In addition to its corporate-owned clubs, UFC GYM offers the opportunity to own and operate a franchise domestically and internationally through the UFC GYM or UFC FIT model.

EA SPORTS UFC 4 Officially Revealed With UFC Middleweight Champion Israel Adesanya and UFC Welterweight Jorge Masvidal as Cover Athletes

Retrieved on: 
Saturday, July 11, 2020

Electronic Arts Inc. (NASDAQ: EA) today revealed EA SPORTS UFC 4 featuring UFC middleweight champion Israel The Last Stylebender Adesanya and UFC welterweight contender Jorge Gamebred Masvidal as the games official cover athlete duo.

Key Points: 
  • Electronic Arts Inc. (NASDAQ: EA) today revealed EA SPORTS UFC 4 featuring UFC middleweight champion Israel The Last Stylebender Adesanya and UFC welterweight contender Jorge Gamebred Masvidal as the games official cover athlete duo.
  • View the full release here: https://www.businesswire.com/news/home/20200711005004/en/
    EA SPORTS UFC 4 featuring UFC middleweight champion Israel The Last Stylebender Adesanya and UFC welterweight contender Jorge Gamebred Masvidal as the games official cover athlete duo.
  • I am the face of the new wave of UFC fighters, so it feels right to represent the sport on this new generation UFC game, said UFC middleweight champion Israel Adesanya.
  • UFC 4 is the most authentic MMA game ever, said Brian Hayes, Creative Director, EA SPORTS UFC.

Manscaped™ Moves with UFC® To UFC Fight Island™ As Part of Multi-Year Partnership

Retrieved on: 
Friday, July 10, 2020

As the Official Electric Trimmer of UFC, MANSCAPED will have a highly visible presence in the Octagon as UFC FIGHT ISLAND continues to capture the attention of the sports world.

Key Points: 
  • As the Official Electric Trimmer of UFC, MANSCAPED will have a highly visible presence in the Octagon as UFC FIGHT ISLAND continues to capture the attention of the sports world.
  • "We've been excited about UFC FIGHT ISLAND since Dana White mentioned it back in April," said Joey Kovac, Senior Director of Marketing at MANSCAPED.
  • This will be the first international card for this partnership as UFC moves to Yas Island in Abu Dhabi.
  • Starting this weekend, UFC will hold its first in a series of events on UFC FIGHT ISLAND, with UFC 251: USMAN vs. MASVIDAL.