Shopsense AI Launches Retail Media Platform for Broadcasters
Shopsense AI today announced the launch of its AI-powered retail media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its inaugural partner.
- Shopsense AI today announced the launch of its AI-powered retail media platform, with Paramount Global (NASDAQ: PARA; PARAA) as its inaugural partner.
- Paramount Global will debut the new mobile shopping experience powered by Shopsense during the CMT Music Awards red carpet pre-show coverage airing on CMT on Sunday, April 7.
- Shopsense’s solution lets publishers like Paramount quickly tap into the retail media market, the fastest-growing advertising segment in the U.S., and activate second-screen shopping experiences for viewers.
- Broadcasters can now offer full-funnel marketing strategies within their own content-driven retail walled garden.