Carefull Raises $16.5 Million to Scale Financial Safety Platform for Older Adults and Their Families, Helping More Banks and Financial Advisors Protect Aging Customers From Fraud and Money Mistakes
NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Carefull, an AI-powered financial safety platform that helps banks and wealth advisors protect aging customers from scams and money mistakes, today announced that it has closed its Series A round with $16.5 million in funding. The round was led by Fin Capital and joined by Bessemer Venture Partners, TTV Capital, Commerce Ventures, Montage Ventures, and Alloy Labs, bringing the company's total funding to $19.7 million.
- "There are now 45 million people across the country who are tasked with managing an aging loved one's money, and older Americans lose $37 billion annually to fraud and money mistakes.
- The growing role of the financial institution to help families here cannot be understated," said Todd Rovak, Co-founder and Co-CEO of Carefull.
- "Banks, wealth advisors, and financial caregivers need a solution that customers actually want to use," added Carefull Co-founder and Co-CEO Max Goldman.
- Over the past year, Carefull has rapidly expanded its footprint to include more than 35 financial institutions and advisor groups.