Aperol® Returns to Coachella Valley Music and Arts Festival® with New Aperol Terrazza and a Golden Hour Aperitivo Experience
INDIO, Calif., April 5, 2024 /PRNewswire/ -- Aperol®, the iconic Italian aperitivo, is returning to Coachella Valley Music and Arts Festival® for its second year, bringing along the quintessential expressions of Italian culture and source of its namesake, the tradition of Aperitivo. Italians have a way of elevating and finding joy in even the smallest moments of life - and now those enjoying Coachella are also invited to join in the Italian vibe with Aperol.
- The NEW Aperol Terrazza at Coachella transports VIP guests to Aperol's adopted home in Venice where Aperol Spritz and Cicchetti culture thrives.
- Guests will enter through the Grand Archway, and immediately feel as if they've stepped into a modern Italian square.
- Coachella is the first stop on Aperol's 2024 music festival tour, creating connections with the brand's love of music and togetherness.
- Aperol reminds music and concert lovers to enjoy Aperol and this upcoming festival season – especially Coachella – responsibly.