Vie-Del Company to Acquire the Concentrate and High-Color Concentrate Business Lines From Constellation Brands
Retrieved on:
Wednesday, July 1, 2020
Vie-Del Company (Vie-Del), the oldest family-owned grape processor and supplier of bulk juices, concentrate, brandy, wine and spirits in California, headquartered in Fresno, announced today that a definitive agreement was signed June 24, 2020 with Constellation Brands U.S. Operations, Inc. (CBUSO), a wholly-owned subsidiary of Constellation Brands, Inc. (Constellation), to acquire CBUSOs grape concentrate and high-color concentrate business.
Key Points:
- Vie-Del Company (Vie-Del), the oldest family-owned grape processor and supplier of bulk juices, concentrate, brandy, wine and spirits in California, headquartered in Fresno, announced today that a definitive agreement was signed June 24, 2020 with Constellation Brands U.S. Operations, Inc. (CBUSO), a wholly-owned subsidiary of Constellation Brands, Inc. (Constellation), to acquire CBUSOs grape concentrate and high-color concentrate business.
- The agreement includes CBUSOs Mega Purple, Mega Red, MegaNatural, and Canandaigua Concentrate brands used in CBUSOs concentrates and high-color concentrate business and certain intellectual property, inventory, goodwill, interests in certain contracts, assets, and liabilities.
- Vie-Del plans to incorporate the MegaNatural High Color Concentrate product lines under the corporate Vie-Del Company brand and legacy product lines.
- This acquisition strengthens Vie-Dels capabilities and positions the company as a leader in the high-color concentrate business.