Geotargeting

Rypplzz Raises $3M in Seed Funding to Scale Its Disruptive Geospatial Technology Platform

Retrieved on: 
Thursday, December 14, 2023
Mobile Defense, GPS, Ultra Music Festival, Radio, Tucson Convention Center, Geotargeting, Internet, Sport, Video game

LOS ANGELES, Dec. 14, 2023 /PRNewswire/ -- Rypplzz, creators of Interlife®, a multi-patented geo-location platform, today announced that it has raised $3 million in seed funding, led by sports technology investment firm KB Partners, with participation from Triptyq Capital. The funding round brings the company's total capital raised to $6.8 million.

Key Points: 
  • To keep up with demand, Rypplzz will use the funding to further scale its product and grow its team, with a particular focus on hiring more technical staff.
  • As the company moves into the commercialization phase, it is gearing up for a wave of new deployments.
  • In the past year, Rypplzz has run several successful pilot programs, enhanced its technology, and has formed strategic alliances with some of the key players in its target industry.
  • Rypplzz also collaborated with music artist Grimes, who leveraged the technology to host the first-ever Augmented Reality Art Rave at the Ultra Music Festival in Miami.

Rypplzz Launches from Stealth with Pre-seed Funding to Accelerate Adoption of Breakthrough Geospatial Technology

Retrieved on: 
Wednesday, June 28, 2023
Ultra Music Festival, Sport, Media Group, Geotargeting, Smartphone, Entertainment, Organization, Athlete, Traction, Cisco, AR, Tucson Convention Center, Safety, Cryptocurrency

LOS ANGELES, June 28, 2023 /PRNewswire/ -- Rypplzz, creators of Interlife®, a multi-patented geo-location platform, today announced $3M in pre-seed funding from a group of investors including Deal Box Ventures, Fulcrom Investing and Innovative Venture Partners to accelerate adoption of its breakthrough geospatial mapping technology that connects the digital-physical world with greater precision than ever before.

Key Points: 
  • Rypplzz technology will power groundbreaking AR-based fan experiences, precise wayfinding and traffic analytics, geotargeting and a host of tech-enabled crowd management capabilities.
  • "Rypplzz' technology will be instrumental in modernizing the stadium experience as well as creating new revenue streams for the clubs and venues."
  • "Rypplzz addresses an enormous marketing opportunity to leverage geospatial mapping for a host of compelling use cases.
  • Rypplzz recently partnered with the musician Grimes, who leveraged the technology to host the first-ever Augmented Reality Art Rave at the Ultra Music Festival in Miami.

Omnicom Media Group Launches Industry's First Supply Chain-Based Media Activation Tool

Retrieved on: 
Wednesday, May 18, 2022
White House, ROI, CVS, CPG, OMG, OMC, Summing, SKU, E-commerce, PHD, UNFI, Partnership, Jump, Fireworks, Commerce, Geotargeting, OMD, Target, COVID-19 pandemic, NYSE, Supply, Retail, Crisp, Marketing, Omnicom Group, Amazon

NEW YORK, May 18, 2022 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry's first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.

Key Points: 
  • NEW YORK, May 18, 2022 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry's first supply-chain based media activation tool,in partnership with Crisp, an open retail data platform.
  • "It flips the historic response to supply chain disruption from 'pull the spend back 'to 'push the spend toward" - increasing media ROI and helping our clients meet performance goals despite supply constraints."
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
  • Omnicom Media Group includes full- service media agencies Hearts & Science , OMD and PHD ; performance marketing agencies Resolution and Jump 450 ; Optimum Sports Media and Marketing ; and the Annalect data and analytics division that develops and manages the Omni marketing orchestration platform underpinning all Omnicom agencies.

Gray Associates Announces New AI-enabled Solutions to Help Schools and Colleges Geotarget Marketing Spending and Locate New Campuses

Retrieved on: 
Tuesday, February 16, 2021
Marketing, Economy, Finance, Customer relationship management, Market segmentation, Market research, Investment, Return on investment, Geotargeting, Return on marketing investment, Recruitment

MAP helps schools and colleges improve marketing ROI by geotargeting spending, recruiting, and investments in new locations.

Key Points: 
  • MAP helps schools and colleges improve marketing ROI by geotargeting spending, recruiting, and investments in new locations.
  • Without an accurate, timely picture of where opportunity lies, it is impossible to know where it is best to recruit.
  • MAP plus AI can also help public and private schools of all levels, from grade schools to universities, identify optimal locations for new campuses.
  • Campuses, recruiters, and marketing spend must be in the correct locations to maximize return on the funds our clients can invest.

IENTC Telecomunicaciones Selects VectorMax Corporation to Deliver IP Live Linear with SVOD to Support Growth in Mexico

Retrieved on: 
Tuesday, June 16, 2020
Entertainment, Technology, TV and Radio, Audio, Video, Telecommunications, Software, Hardware, E-commerce, Marketing, Hulu, NBCUniversal, Netflix, Geotargeting, VectorMax Corporation, IENTC Telecomunicaciones

Serving the market for more than 10 years, IENTC Telecomunicaciones new service augmenting its consumer offering reflects the growing shift from broadcast television to IP delivery of live linear TV.

Key Points: 
  • Serving the market for more than 10 years, IENTC Telecomunicaciones new service augmenting its consumer offering reflects the growing shift from broadcast television to IP delivery of live linear TV.
  • Our operators are searching for solutions to deliver a live linear consumer experience side-by-side with SVOD offerings from Netflix, Hulu, Amazon, Google, etc.
  • VectorMax developed a unique software solution that capitalizes on existing infrastructure and networks to deliver high-quality live linear broadcast & other IP services.
  • IENTC Telecomunicaciones is a company with more than 10 years in the telecommunications industry located in the central zone of Mexico.