Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report
Overall, Android game app installs rose slightly, by 8% compared to 2021, whereas iOS game app installs showed a small decline, with a 5% drop.
- Overall, Android game app installs rose slightly, by 8% compared to 2021, whereas iOS game app installs showed a small decline, with a 5% drop.
- Despite the hurdles, however, mobile gaming remains a lucrative powerhouse nearing three billion players globally.
- Key Insights from the 2023 State of Gaming App Marketing:
$26.7 Billion total gaming app install ad spend worldwide in 2022. - Worldwide, Android game app installs rose slightly in 2022, iOS game app installs showed a small decline.