Likeness

Innovative New Media, The Brandr Group Launch NexGenNIL to Create Unique Co-Branded Experience for Brands and Student-Athletes

Retrieved on: 
Tuesday, February 20, 2024
Social media, SVP, Marketing, Female, Language, Sport, University, School, Fireworks, TBG, Ecosystem, Likeness, Male, Athlete, NIL, Partnership

NexGenNIL will provide brands with an end-to-end content solution to leverage the power of student-athlete voices and that drives revenue into the NIL ecosystem.

Key Points: 
  • NexGenNIL will provide brands with an end-to-end content solution to leverage the power of student-athlete voices and that drives revenue into the NIL ecosystem.
  • Innovative New Media will integrate, operationalize, and drive demand from universities' collective partners and their sponsors seeking to align with student-athletes.
  • Brands will direct campaign placements on specific NexGenNIL partner publishers as well as target specific geographic and demographic targets.
  • The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands.

Freddy's Announces NIL Partnership with Twelve Collegiate Athletes

Retrieved on: 
Tuesday, March 5, 2024
Likeness, Basketball, Female, University, Male, Athlete, Baseball, Student, Partnership

WICHITA, Kan., March 5, 2024 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers® announced today a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Kansas, Texas, Tennessee and North Carolina.

Key Points: 
  • WICHITA, Kan., March 5, 2024 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers® announced today a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Kansas, Texas, Tennessee and North Carolina.
  • Freddy's will partner with the athletes to share their menu favorites on social media channels and the brand's website.
  • Freddy's is showcasing male and female collegiate athletes excelling in basketball and baseball.
  • The Freddy's Collegiate Athlete Partnership is comprised of the following students:

Anna Frey To Attend “Big Game" Today As Part Of NIL Partnership With Six Star Pro Nutrition®

Retrieved on: 
Sunday, February 11, 2024
Football, Farmington High School, Six star, Blue chip, XTM, Tennis, Parent, Likeness, SAN, Athlete, Travel

Now, the high school athlete behind it will be cheering him on at “The Big Game” in Las Vegas.

Key Points: 
  • Now, the high school athlete behind it will be cheering him on at “The Big Game” in Las Vegas.
  • Since 2021, the brand has made high school sports a top priority, including school-wide partnerships with athletic departments in 15 different states.
  • She joins Pro Football All-Pro T.J. Watt and U.S. soccer sensation Kristie Mewis as current Six Star® ambassadors.
  • 1 - Six Star Pro Nutrition® is America’s #1 Selling Sports Nutrition Brand based on Circana MULO total unit sales data for powder and pill products 52 weeks ending 12/31/2023.

Yes, Anna Frey IS Going To The Big Game!

Retrieved on: 
Thursday, February 8, 2024
Parent, Travel, Blue chip, Football, Six star, Tennis, Athlete, Likeness, SAN, Farmington High School, XTM

Now, the high school athlete behind it will be joining him at “The Big Game” in Las Vegas.

Key Points: 
  • Now, the high school athlete behind it will be joining him at “The Big Game” in Las Vegas.
  • Prior to 2021, an athlete like Frey would never have the opportunity to leverage her newfound fame for financial gain due to the fear of losing her athletic eligibility.
  • According to TennisRecruting.net, Frey, now a sophomore, is considered the top ranked player in both Utah and in the Mountain region and is the sixth-ranked player nationally in singles.
  • “Sports nutrition has been an active conversation with my parents and coaches as I continue my athletic career, which made this deal stand out — besides going to THE BIG GAME, of course,” said Frey.

Green and Spiegel Opens New Orlando Office in Partnership with Maiorova Law, LLC

Retrieved on: 
Thursday, January 4, 2024
EB-1A, Associate, Conference, Time (magazine), TIME, Multimedia, Athlete, The Wall Street Journal, NIL, NCAA, American Immigration Lawyers Association, Visa, ESPN, Likeness, Organization, Mail order

PHILADELPHIA, Jan. 4, 2024 /PRNewswire-PRWeb/ -- In order to serve the growing sports immigration market and economic growth in the Southern part of the United States, Green and Spiegel, LLC has expanded its footprint with a sixth office location in Orlando, Florida. Two new attorneys join the team, Ksenia Maiorova, Partner, and Stephanie Scamman, Associate.

Key Points: 
  • PHILADELPHIA, Jan. 4, 2024 /PRNewswire-PRWeb/ -- In order to serve the growing sports immigration market and economic growth in the Southern part of the United States, Green and Spiegel, LLC has expanded its footprint with a sixth office location in Orlando, Florida.
  • Joining Green and Spiegel serves to amplify our existing strengths in sports immigration.
  • Green and Spiegel is now positioned to guide both teams and individual foreign national athletes at an unparalleled level.
  • Ksenia Maiorova will lead Green and Spiegel's Orlando office.

Two Highly Stern Pinball Collectible Games; Auction Proceeds Benefit 8 Players

Retrieved on: 
Thursday, December 14, 2023
Technology, Electronic Games, Sports, Entertainment, Other Technology, Football, Philanthropy, General Entertainment, Celebrity, Fund Raising, Corey Liuget, Champaign–Urbana metropolitan area, NIL, Social media, Pinball, Henry Dale, Illinois Fighting Illini, Stern (game company), SPI, University, Foo Fighters, Likeness

Stern Pinball, Inc. (SPI) announced the auction of two highly collectible pinball games played by Fighting Illini football players during the team’s 2023 season as part of the NIL (Name, Image, Likeness) program.

Key Points: 
  • Stern Pinball, Inc. (SPI) announced the auction of two highly collectible pinball games played by Fighting Illini football players during the team’s 2023 season as part of the NIL (Name, Image, Likeness) program.
  • A Foo Fighters Premium and Venom Premium pinball machine were housed in the Liuget Players’ Lounge at the Henry Dale and Betty Smith Performance Football Center at the University of Illinois in Champaign-Urbana.
  • During the season, players competed against one another and boasted their pinball prowess on social media as they rose on the leaderboards.
  • Stern Pinball’s award-winning Foo Fighters Premium pinball game and smash hit Venom Premium pinball game feature the award-winning Insider Connected technology in addition to some additional collectibles for these one-of-kind machines including:
    Proceeds from the auction will benefit eight football players on the 2023 Fighting Illini football team as part of the NIL program, helping to empower student-athletes on and off the field:

Yerbaé Reports Third Quarter 2023 Financial Results

Retrieved on: 
Thursday, November 30, 2023
Food, Beverage, Online Retail, Retail, Supermarket, Convenience Store, Sprouts, Drink, Yoy, Sport, Farmer, Energy, Pegula Sports and Entertainment, YTD, Canteen, NIL, Lemonade, Partnership, Growth, Athlete, Advisory board, Taste, Pennsylvania State University, Sprouts Farmers Market, Pharmaceutical industry, Likeness

Yerbaé Brands Corp., a plant-based energy beverage company, reported record net revenue of US$3 million in Q3 2023, representing year-over-year (“YoY”) growth of 57% for the quarter.

Key Points: 
  • Yerbaé Brands Corp., a plant-based energy beverage company, reported record net revenue of US$3 million in Q3 2023, representing year-over-year (“YoY”) growth of 57% for the quarter.
  • In the nine-month period ended September 30, 2022, Yerbaé had $5.3M in net revenue which grew to a remarkable $10M in net revenue for the same period in 2023.
  • The Company appointed Richmond Flowers III, Kyle Shanahan, Annie Thorisdottir, Lincoln Riley, Ejiro Evero and Ben Johnson to this advisory board
    SPINS retail data as of 10.1.23 shows Yerbaé sales in TL US-MULO up +75% YoY YTD.
  • As we continue to expand our reach and deliver on our promise of refreshing, health-conscious options, Yerbaé remains dedicated to shaping a future where taste, wellness, and sustainability converge.”
    To learn more, join Yerbaé’s mailing list for important updates and offers: https://investors.yerbae.com .

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Retrieved on: 
Tuesday, November 28, 2023
General Sports, Sports, Supermarket, Specialty, Convenience Store, Food, Beverage, Online Retail, Retail, State College, Pennsylvania, HVU, Student, Multimedia, NIL, Partnership, Development, Pennsylvania State University, Nightclub, Diamond Valley United SC, Likeness

View the full release here: https://www.businesswire.com/news/home/20231128358434/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231128358434/en/
    Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United (Photo: Business Wire)
    As a leader in the rapidly growing better-for-you energy drink market, Yerbaé has crafted an exclusive plant-based energy drink called Happy Valley Blue Razz along with an iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission.
  • Yerbaé Happy Valley Blue Razz can be preordered at yerbae.com/happyvalleyunited beginning today for delivery in early 2024.
  • The partnership will direct a portion of the proceeds from each order to Happy Valley United.
  • “Our Happy Valley Blue Razz energy drink is inspired by the blueberries and raspberries that grow all around State College, and the iconic blue and white can design makes a clear statement of Happy Valley pride.”
    “Everyone in the Happy Valley community, students and alumni alike, can now channel their passion for supporting their student-athletes into a new energy drink thanks to Yerbaé,” Jen Ferrang, Happy Valley United General Manager of Corporate Partnerships and Development, said.

Athlete Tech Group and Seaford Pharmaceuticals are innovating Sports Marketing & Talent Development in Canada

Retrieved on: 
Thursday, December 7, 2023
Iron, Empowerment, Training, Heart, Marketing, NIL, Social media, Health, School, Ultra, McMaster, Partnership, Athlete, Anemia, AI, Knowledge, Sport, Education, Dietary supplement, Likeness

TORONTO, Dec. 7, 2023 /CNW/ - Athlete Tech Group, a Canadian sports ed-tech leader, has forged a groundbreaking partnership with Seaford Pharmaceuticals.

Key Points: 
  • TORONTO, Dec. 7, 2023 /CNW/ - Athlete Tech Group, a Canadian sports ed-tech leader, has forged a groundbreaking partnership with Seaford Pharmaceuticals.
  • Since the NIL (Name, Image, Likeness) rights were introduced, there's been a significant shift in sports marketing.
  • Athlete Tech Group is now bringing this transformative model to Canada with its 'learn-to-earn' approach through the Training Ground platform.
  • Paola Paves, the Marketing Manager at Seaford Pharmaceuticals, shares her insights: "Crafting an impactful iron deficiency awareness campaign was more than just a marketing initiative—it's been a personal journey.

GRAMMY® WINNING GLOBAL SUPERSTAR ENRIQUE IGLESIAS AND INFLUENCE MEDIA JOIN FORCES WITH MAJOR PARTNERSHIP DEAL

Retrieved on: 
Thursday, December 7, 2023
Diamond, Baron, La Primavera (song), Experiencia Religiosa, Catalog, IP, All Time Low, El Perdón, Warner Music Group, Music, History, Amplification, Partner, Bailamos, NIL, Partnership, Hero, Radio, Co-managed Security, Billboard, Universal, Cuando Me Enamoro, Video game, Likeness

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today, Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal. Influence Media and Iglesias are partnering on the rights management of his pre-2021 recorded music rights including his independent masters and the Universal recorded music royalties along with Name, Image, and Likeness ("NIL") rights to expand future licensing opportunities. This marks the first NIL deal for Influence Media since the company's inception and builds upon their collaborative approach to working with artists.

Key Points: 
  • Influence Media to Invest in the Future of Iglesias By Establishing Name, Image, Likeness ("NIL") Opportunities and Amplifying Extensive Music Catalog
    NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today, Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal.
  • This marks the first NIL deal for Influence Media since the company's inception and builds upon their collaborative approach to working with artists.
  • I feel confident we will build an enduring partnership for my music and future projects," said Enrique Iglesias.
  • "Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us," said Influence Media Founder and Co-Managing Partner Lylette Pizarro.