Salesforce Unveils Marketing GPT and Commerce GPT to Personalize Every Campaign and Shopping Experience with Generative AI
Today at Connections , Salesforce (NYSE: CRM), the global leader in CRM, introduced its latest generative AI product offerings, Marketing GPT and Commerce GPT.
- Today at Connections , Salesforce (NYSE: CRM), the global leader in CRM, introduced its latest generative AI product offerings, Marketing GPT and Commerce GPT.
- With Marketing GPT, marketers will be able to automatically generate personalized emails, smarter audience segments, and marketing journeys.
- However, “accuracy and quality” is marketers’ number one concern, and 63% say trusted customer data is required for generative AI to work.
- What’s new: Marketing GPT will empower marketers to deliver personalized, relevant, and engaging experiences across every touchpoint with generative AI and trusted first-party data from Data Cloud .