New release of Census Segments as the Best Audience Management Solution Built on the Data Warehouse
SAN FRANCISCO, Dec. 13, 2022 /PRNewswire/ -- Census, the leading reverse ETL platform that syncs customer data from data warehouses to key business tools, today introduced Census Segments 2.0, the latest version of Census Segments which enables marketers to build complex audience segments without coding or SQL. Census Segments 2.0 includes powerful visual segmentation that makes it easy for marketers to filter across object and event relationships and keep all their marketing tools up to date.
- SAN FRANCISCO, Dec. 13, 2022 /PRNewswire/ -- Census , the leading reverse ETL platform that syncs customer data from data warehouses to key business tools, today introduced Census Segments 2.0, the latest version of Census Segments which enablesmarketers to build complexaudience segments without coding or SQL.
- Census enables marketing teams to activate the most complete source of truth for customer data in the organization the data warehouse unlike legacy CDPs which create another costly silo of data.
- The data warehouse is the best source of truth for customer data data that can help marketing teams do their job better and faster if only they could access it.
- Census Segments is powered by Census Entities , which is a new product that helps data teams define and expose their most important business objects in the warehouse.