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Transactional and Marketing Emails Market is to grow by USD 14,104.14 million from 2022 to 2027|Growing focus on engaging the audience through email marketing to boost the market growth - Technavio

Retrieved on: 
Tuesday, July 4, 2023

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Key Points: 
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    The growing focus on engaging the audience through email marketing is the major factor notably driving the global transactional and marketing email market growth.
  • The major challenge impeding the global transactional and marketing emails market growth is the presence of stringent user data protection regulations.
  • The growing use of interactive elements in marketing emails is the emerging trend driving the global transactional and marketing email market growth.
  • The Global Digital Marketing Spending Market size is estimated to grow by USD 323.29 billion accelerating at a CAGR of 8.71% between 2022 and 2027.

Nucleus Research Releases 2023 Marketing Automation Technology Value Matrix

Retrieved on: 
Tuesday, June 20, 2023

“The evolution of the marketing automation market is driven by advanced technologies like artificial intelligence, machine learning, and by shifting customer expectations and new practices in marketing​,” said Research Analyst Cameron Marsh .

Key Points: 
  • “The evolution of the marketing automation market is driven by advanced technologies like artificial intelligence, machine learning, and by shifting customer expectations and new practices in marketing​,” said Research Analyst Cameron Marsh .
  • The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities.
  • Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation.
  • To download the full 2023 Marketing Automation Technology Value Matrix, click here .

Centaur Brevo Strengthens Investment in North America and Welcomes CRM Veteran Isabelle Guis as CEO North America and Global CMO

Retrieved on: 
Thursday, June 8, 2023

SEATTLE, June 08, 2023 (GLOBE NEWSWIRE) -- Brevo , (formerly known as Sendinblue), the leading Customer Relationship Management (CRM) suite, announced today a bold investment in growth in North America, appointing Isabelle Guis as its new CEO for North America and Global Chief Marketing Officer and Julien Cros as its U.S.

Key Points: 
  • SEATTLE, June 08, 2023 (GLOBE NEWSWIRE) -- Brevo , (formerly known as Sendinblue), the leading Customer Relationship Management (CRM) suite, announced today a bold investment in growth in North America, appointing Isabelle Guis as its new CEO for North America and Global Chief Marketing Officer and Julien Cros as its U.S.
  • Additionally, at Egnyte, she launched a new content protection solution expanding their Total Addressable Market (TAM) from $2B to $25B.
  • Isabelle holds a MS in Electrical Engineering from Supelec and a MBA from Harvard Business School.
  • “Brevo stands out in a market saturated by similar value propositions,” said Isabelle Guis, CEO North America and Global CMO at Brevo.

Sendinblue Becomes Brevo Reflecting Company Growth and Platform Evolution

Retrieved on: 
Thursday, May 4, 2023

In July 2022, it conducted a survey revealing that 36% of respondents in the U.S. preferred that their email platform also provide customer communications in other channels.

Key Points: 
  • In July 2022, it conducted a survey revealing that 36% of respondents in the U.S. preferred that their email platform also provide customer communications in other channels.
  • In recognition of the evolution to a full CRM Suite, Sendinblue has been renamed to reflect this more accurate description of its full capabilities.
  • The transformation into Brevo is an important milestone at the decade mark for our company.
  • Brevo is a symbol of thoughtful long-term investments in relationships rather than short-term sales because relationships are always the best investment for growth.

Sendinblue Acquires Captain Wallet to Further its Impact in Retail

Retrieved on: 
Thursday, February 9, 2023

Once added to the wallet, brands can easily update the content of the card and send push notifications via the Captain Wallet platform.

Key Points: 
  • Once added to the wallet, brands can easily update the content of the card and send push notifications via the Captain Wallet platform.
  • Regardless of existing CRM tools, Captain Wallet customers can continue to purchase its solution independently of the other solutions offered by Sendinblue.
  • The acquisition of Captain Wallet allows Sendinblue to increase its presence with key global accounts and retailers.
  • This merger with Sendinblue allows Captain Wallet to expand rapidly in new markets, especially internationally.

Sendinblue Achieves Centaur Status; Targets $1B ARR by 2030

Retrieved on: 
Thursday, January 19, 2023

SEATTLE, Jan. 19, 2023 (GLOBE NEWSWIRE) -- Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, announces it has surpassed $100 million in Annual Recurring Revenue (ARR), reaching the exclusive centaur status that only about 160 private companies in the cloud industry, worldwide, have achieved—all while staying EBITDA-positive. The highly coveted status comes on the heels of the company’s 10 year anniversary. To date, Sendinblue has raised $196 million with a Series B funding round in October 2020 of $160 million, which marked the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe at that time. Since the Series A funding round in 2017, the company has multiplied 10x its revenue from $10M ARR to $100M ARR over the past five years.

Key Points: 
  • The highly coveted status comes on the heels of the company’s 10 year anniversary.
  • Since the Series A funding round in 2017, the company has multiplied 10x its revenue from $10M ARR to $100M ARR over the past five years.
  • “At the decade mark, Sendinblue is extremely proud of reaching this significant milestone especially in today’s chaotic tech economy.
  • According to Vantage Market Research , the Global Customer Relationship Management Market size is forecast to reach $106.6 Billion by 2028.

myInterview Secures $11m in Series A Funding to Help Employers Better Engage Gen Z Candidates

Retrieved on: 
Wednesday, January 18, 2023

TEL AVIV, Israel, Jan. 18, 2023 /PRNewswire/ -- myInterview, the global leader in smart video interviewing software, today announced that the company has secured an $11m Series A funding round. This funding will allow myInterview to expand its product offering to meet the growing demand from leading brands for recruiting solutions that help better attract and engage talent on scale.

Key Points: 
  • This funding will allow myInterview to expand its product offering to meet the growing demand from leading brands for recruiting solutions that help better attract and engage talent on scale.
  • The myInterview platform already helps over ten thousand companies connect with candidates in a more personalized way by leveraging smart video capabilities to create a more human-centric candidate experience.
  • The report finds that 88% of Gen Z workers say the pandemic has affected what they want from their job.
  • With workplace culture and meaning ranking highly among top reasons Gen Z candidates choose to work for an organization, companies are being forced to find new ways to attract and engage Gen Z candidates.

The Global Marketing Automation Software Market is expected to grow by $2,707.36 mn from 2023-2027, accelerating at a CAGR of 11.98% during the forecast period

Retrieved on: 
Wednesday, December 21, 2022

This study identifies the use of AI with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years.

Key Points: 
  • This study identifies the use of AI with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years.
  • Also, the emergence of location-based marketing and the growing need for improved marketing asset visibility will lead to sizable demand in the market.
  • Ltd. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth.
  • Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

The Global Transactional and Marketing Emails Market is expected to grow by $14104.14 mn during 2023-2027, accelerating at a CAGR of 13.11% during the forecast period

Retrieved on: 
Tuesday, November 22, 2022

Key Points: 
  • This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional and marketing emails market growth during the next few years.
  • The analyst presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters.
  • Ltd., Oracle Corp., SAP SE, Sendinblue SAS, Sinch AB, SmartMail, Technetto Email Marketing, and Twilio Inc. Also, the transactional and marketing emails market analysis report includes information on upcoming trends and challenges that will influence market growth.
  • Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

Sendinblue Acquires Yodel.io To Give Small Businesses An Affordable, Cloud-Based Phone Support Solution

Retrieved on: 
Tuesday, September 27, 2022

SEATTLE, Sept. 27, 2022 (GLOBE NEWSWIRE) -- Sendinblue , the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io , a cloud-based business phone solution.

Key Points: 
  • SEATTLE, Sept. 27, 2022 (GLOBE NEWSWIRE) -- Sendinblue , the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io , a cloud-based business phone solution.
  • With conversational interactive voice response (IVR), cross-device management, and improved call quality, Yodel.io streamlines customer support, and provides an all-inclusive phone solution at an affordable price.
  • Solutions that reduce the friction prospects experience when moving to non-digital interactions - like phone calls - improves, and expedites, the customer journey.
  • With the acquisition of Yodel.io, Sendinblue customers will have access to the cloud-based phone solution feature in Q2 2023.