JCB launches integrated #BetterWithOmotenashi campaign to drive brand awareness across Europe
The eye-catching campaign visuals highlight the company's distinct proposition, Japanese heritage, and its focus on being a valuable service-led brand, dedicated to providing customer excellence.
- The eye-catching campaign visuals highlight the company's distinct proposition, Japanese heritage, and its focus on being a valuable service-led brand, dedicated to providing customer excellence.
- These are tied to JCB's expertise and brand values, and mark the start of a refreshed and transformed brand identity for the payments giant across Europe.
- As a prestigious payments brand in Japan and across Asia, JCB is focusing its efforts on increasing international brand awareness amongst its key target audience, including acquirers and merchant partners across the European region.
- In fact, our new brand campaign was curated and created with, and for, our business partners across Europe."