Playboy launches new NFT project, Rabbitars
Retrieved on:
Wednesday, October 20, 2021
LOS ANGELES, Oct. 20, 2021 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (PLBY Group), owner of Playboy, the iconic lifestyle brand, today unveiled its newest collection of NFTs: Playboy Rabbitars .
Key Points:
- LOS ANGELES, Oct. 20, 2021 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (PLBY Group), owner of Playboy, the iconic lifestyle brand, today unveiled its newest collection of NFTs: Playboy Rabbitars .
- Paying homage to its founding year 1953, Playboy will release 11,953 unique Rabbitars, 3D rabbit characters, in NFT form.
- Playboy iconography is woven throughout the collection, and some of the rarest Rabbitars and Rabbitar traits are inspired by significant aspects of Playboys art and editorial history.
- This September, Playboy launched its dedicated Discord server called The Rabbit Hole to deepen engagement and discourse with the NFT community.