Luxury Institute and DataLucent: Hotel Institute Montreux Student Survey Reveals Key Personal Data Sharing Attitudes of Non-U.S. Gen-Zs and Millennials vs U.S. Cohorts
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Wednesday, August 11, 2021
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This initial survey is a test for upcoming surveys to be conducted by the Luxury Institute and DataLucent, a personal data exchange.
Key Points:
- This initial survey is a test for upcoming surveys to be conducted by the Luxury Institute and DataLucent, a personal data exchange.
- The survey measures and ranks levels of trust that affluent and mainstream consumers report in sharing their personal data with specific brands across categories.
- The expectations of using their data for personalization (40%) and providing fair value rewards and incentives (33%) are emerging requirements for data sharing.
- We are grateful to the Hotel Institute Montreux for their innovative collaboration," said Milton Pedraza, Chairman at DataLucent and Chief Executive Office at Luxury Institute.