Statewide Digital Billboard Campaign Aims to Find Missing Children in Texas
HOUSTON, May 25, 2023 /PRNewswire/ -- Today, Texas Center for the Missing (TCM), The National Center for Missing and Exploited Children (NCMEC) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children. Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign will highlight different missing children's cases in Dallas, Houston and San Antonio to help generate leads.
- HOUSTON, May 25, 2023 /PRNewswire/ -- Today, Texas Center for the Missing (TCM), The National Center for Missing and Exploited Children (NCMEC) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children.
- Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign will highlight different missing children's cases in Dallas, Houston and San Antonio to help generate leads.
- The Texas Department of Public Safety Missing Persons Clearinghouse received 47,670 missing person reports in 2022, with 34,828 being juveniles.
- The new billboard campaign enables TCM to reach a broad audience across Texas by distributing photos of missing children in targeted areas that can aid law enforcement with a search.