Helix Sleep

Brooklyn-Helix Unveils New Corporate Identity, 3Z Brands

Retrieved on: 
Thursday, January 26, 2023
Cerberus, HERE, Cerberus Capital Management, Partnership, Sleep, Growth, Birch, Helix Sleep, Trust, Love, Social media, Acquisition, Z, DTC, Hotel, Sales

PHOENIX, Jan. 26, 2023 /PRNewswire/ -- Brooklyn Bedding, manufacturer, retailer, and pioneer of the bed-in-a-box mattress, and Helix Sleep, the leading direct-to-consumer custom sleep brand in the country (collectively, "Brooklyn-Helix") today unveiled a new corporate identity, 3Z Brands.

Key Points: 
  • Each consumer-facing brand, like Helix, Bear, and Brooklyn Bedding, will continue to operate under its current identities, with the 3Z Brands serving as the unifying corporate entity.
  • "The creation of 3Z Brands unites our family of brands under one name and represents the significant growth of our business portfolio," said John Merwin, CEO of 3Z Brands.
  • "The launch of 3Z is another exciting milestone for our growing family of brands," said Adam Tishman, Co-Founder of Helix Sleep.
  • Built on a foundation of quality, customization, and comfort, 3Z Brands is poised to thrive with our portfolio of unique sleep brands that consumers love and trust."

Sleepopolis and Helix Sleep Team Up for $30,000 Surprise Donation to Help Children in Need Sleep Safer Nationwide

Retrieved on: 
Wednesday, December 21, 2022
Health, Helix Sleep, Interview, Multimedia, Happiness, Bed, Social media, Pharmaceutical industry, Sleep

CHARLOTTE, N.C., Dec. 21, 2022 /PRNewswire/ -- Today, Sleepopolis and Helix Sleep surprised the team at Sleep in Heavenly Peace with a $30,000 donation dedicated to fighting bed poverty. Sleepopolis pioneered this donation with $25,000, later supported by an additional pledge of $5,000 from Helix Sleep. These funds will go toward providing beds and a safe sleeping situation for children in need through Sleep in Heavenly Peace's 300+ local chapters nationwide.

Key Points: 
  • CHARLOTTE, N.C., Dec. 21, 2022 /PRNewswire/ -- Today, Sleepopolis and Helix Sleep surprised the team at Sleep in Heavenly Peace with a $30,000 donation dedicated to fighting bed poverty.
  • Sleepopolis pioneered this donation with $25,000, later supported by an additional pledge of $5,000 from Helix Sleep.
  • These funds will go toward providing beds and a safe sleeping situation for children in need through Sleep in Heavenly Peace's 300+ local chapters nationwide.
  • We are endlessly grateful to Sleepopolis and Helix Sleep for this donation and their continued support of our mission to build, assemble and deliver high-quality beds to children and families in need."

Birch by Helix Launches Birch Kids Natural Mattress

Retrieved on: 
Tuesday, December 6, 2022
Volatile organic compound, Fair trade, Gold, Dust, MITES, Individual, Allergen, Breathability, Child, Sleep, Parent, GOTS, Multimedia, Safety, Helix Sleep, Organic compound, Organization, Pharmaceutical industry, Furniture, Helix, Birch

PHOENIX, Dec. 6, 2022 /PRNewswire/ -- Birch, Helix Sleep's all-natural and sustainable sleep brand, today announced the expansion of the Birch product line with the launch of the Birch Kids Natural Mattress, a GOTS certified-organic, non-toxic mattress crafted for growing children.

Key Points: 
  • Designed to support children from age 3 through 12, the Birch Kids Natural Mattress combines high-quality, hypoallergenic materials in a two-sided hybrid design.
  • "We are incredibly excited to announce the launch of Birch Kids Natural Mattress, a long-anticipated expansion of our all-natural Birch brand," said Adam Tishman, Founder of Helix Sleep.
  • Handcrafted in the USA, the Birch Kids Natural Mattress sources the world's safest materials to create a hypoallergenic, naturally breathable, and supportive sleep solution for kids.
  • To safeguard the mattress and provide flame resistance, the Birch Kids Natural Mattress features 100 percent organic wool layers directly under the quilted cover.

Brooklyn Bedding & Helix Sleep Receive Endorsements From American Chiropractic Association

Retrieved on: 
Wednesday, August 10, 2022
Midnight, Multimedia, Birch, Legislation, American Chiropractic Association, Sleep, Spine, Learning, Board, Research, Review, Engineering, Longevity, ACA, Individual, Helix Sleep, Board of directors, Health, Furniture, Pharmaceutical industry, Hotel, Online shopping, Chiropractic, Helix

PHOENIX, Aug. 10, 2022 /PRNewswire/ -- Brooklyn Bedding, manufacturer, retailer, and pioneer of the bed-in-a-box mattress, and Helix Sleep, the leading direct-to-consumer custom sleep brand, today announced that five mattresses have been endorsed by the American Chiropractic Association (ACA).

Key Points: 
  • "We are honored to receive this endorsement from the ACA which represents the highest standard of quality in chiropractic care," said John Merwin, Chief Executive Officer of Brooklyn Bedding.
  • "Having our products recognized by the ACA is a testament to Brooklyn Bedding and Helix Sleep's commitment to creating high-quality mattresses designed for optimal sleep health and comfort."
  • "The American Chiropractic Association is pleased to endorse several mattresses from Brooklyn Bedding and Helix Sleep, which are built on demand and feature premium workmanship and comfort."
  • The American Chiropractic Association (ACA) is the largest professional chiropractic organization in the United States.

Cerberus Completes Acquisition of Brooklyn Bedding and Helix Sleep

Retrieved on: 
Wednesday, October 13, 2021
Professional Services, Online Retail, Retail, Home Goods, Manufacturing, Finance, Other Manufacturing, Love, Sheppard, Mullin, Richter & Hampton, Cerberus Capital Management, Senior, Credit Suisse, Individual, Friends, Engineering, Sleep, Helix Sleep, Company, Simpson Thacher & Bartlett, Learning, CEO, Bass, Birch, Partnership, DTC, Linens, Hotel, Cerberus, Brooklyn Bedding, Helix Sleep, CERBERUS, BROOKLYN BEDDING, HELIX SLEEP

Cerberus Capital Management, L.P. (together with its affiliates, Cerberus) today announced that one of its affiliates has completed a previously announced series of related transactions through which it has acquired each of Brooklyn Bedding LLC (Brooklyn Bedding) and Helix Sleep, Inc. (Helix) and combined them to form a leading direct-to-consumer (DTC) mattress platform.

Key Points: 
  • Cerberus Capital Management, L.P. (together with its affiliates, Cerberus) today announced that one of its affiliates has completed a previously announced series of related transactions through which it has acquired each of Brooklyn Bedding LLC (Brooklyn Bedding) and Helix Sleep, Inc. (Helix) and combined them to form a leading direct-to-consumer (DTC) mattress platform.
  • Joining forces with Brooklyn Bedding and Cerberus will allow us to reach even greater heights while maintaining our customer-first culture.
  • Scott Wille, Senior Managing Director at Cerberus, commented: Brooklyn Bedding and Helix each bring talented teams, market-leading products, and strong reputations to this combination.
  • Brooklyn Bedding designs and creates its entire line of high-quality bedding, on demand, in its manufacturing facility in Phoenix.

Cerberus to Acquire Brooklyn Bedding and Helix Sleep to Form a Leading DTC Mattress Platform

Retrieved on: 
Monday, September 13, 2021
Finance, Home Goods, Online Retail, Retail, Professional Services, DTC, Helix Sleep, Engineering, Cerberus Capital Management, Technology, Individual, Birch, Company, Love, Senior, Partnership, Sleep, Bass, Learning, Organization, Vision, Simpson Thacher & Bartlett, Sheppard, Mullin, Richter & Hampton, Credit Suisse, Management, Linens, Hotel, Cerberus, Brooklyn Bedding, Helix Sleep, CERBERUS, BROOKLYN BEDDING, HELIX SLEEP

Cerberus Capital Management, L.P. (together with its affiliates, Cerberus), Brooklyn Bedding LLC (Brooklyn Bedding), and Helix Sleep, Inc. (Helix) today announced the signing of definitive agreements pursuant to which an affiliate of Cerberus will acquire each of Brooklyn Bedding and Helix in a series of related transactions.

Key Points: 
  • Cerberus Capital Management, L.P. (together with its affiliates, Cerberus), Brooklyn Bedding LLC (Brooklyn Bedding), and Helix Sleep, Inc. (Helix) today announced the signing of definitive agreements pursuant to which an affiliate of Cerberus will acquire each of Brooklyn Bedding and Helix in a series of related transactions.
  • Brooklyn Bedding crafts expertly-made bedding with its cutting-edge equipment and patented materials and distributes its products through an omni-channel platform.
  • Brooklyn Bedding and Helix will continue to operate under their respective brand names and the combined company will be led by John Merwin, current Chief Executive Officer of Brooklyn Bedding.
  • Brooklyn Bedding and Helix will bring together their respective strengths to meet the growing demand in the DTC mattress market.

Helix Sleep Launches Allform, New Modular Sofa Brand

Retrieved on: 
Thursday, May 21, 2020
Bedding, Furniture, Sleep, Helix Sleep, Mattress

NEW YORK, May 21, 2020 /PRNewswire/ --The team at Helix Sleep , creators of award winning personalized mattresses, introduce their new modular sofa brand, Allform .

Key Points: 
  • NEW YORK, May 21, 2020 /PRNewswire/ --The team at Helix Sleep , creators of award winning personalized mattresses, introduce their new modular sofa brand, Allform .
  • Allform's patent pending modular design allows people to configure their sofa in different ways with an unlimited number of seats, as well as add-on chaises or ottomans.
  • Helix Sleep recognizes that people have different sleep needs and preferences and designs mattresses for every body.
  • Its ColorMATCH sleep algorithm, matches each customer's body type, sleeping position, and preferences to a Helix mattress that will provide top of the line comfort.