NICKELODEON INAUGURATES NEW ERA OF PRO-SOCIAL LEADERSHIP WITH OUR WORLD GLOBAL INITIATIVE
NEW YORK, May 22, 2023 /PRNewswire/ -- Nickelodeon today announced the U.S. launch of Our World, a brand-new global initiative to inspire kids and provide them with tools to activate their individual and collective agency. Together with a coalition of partners that includes 4-H, Ashoka, Association of Children's Museums, ChangeX and The Aspen Institute, Nickelodeon is providing resources and best-practices for kid-driven philanthropic opportunities that allow this new generation to take action in their communities and beyond. The multiplatform initiative, which will live across the Nickelodeon's linear, digital and social platforms, will be supported across Paramount Global divisions. Our World will launch in the United Kingdom and Mexico later this year, and in additional markets through 2024.
- NEW YORK, May 22, 2023 /PRNewswire/ -- Nickelodeon today announced the U.S. launch of Our World , a brand-new global initiative to inspire kids and provide them with tools to activate their individual and collective agency.
- The multiplatform initiative, which will live across the Nickelodeon's linear, digital and social platforms, will be supported across Paramount Global divisions.
- Our World will launch in the United Kingdom and Mexico later this year, and in additional markets through 2024.
- Nickelodeon asked kids if they felt they could effect change; almost half (46%) said they felt like they could not.