ImagineAR (OTCQB:IPNFF) Signs Multi-Year Licensing Agreement with PBR and Fanmaker to Integrate Immersive Augmented Reality in Mobile App for Live Events
PBR partners can also deliver immersive activations at PBR competitions, such as AR Treasure Hunts, for fans to win prizes.
- PBR partners can also deliver immersive activations at PBR competitions, such as AR Treasure Hunts, for fans to win prizes.
- "AR provides a compelling second-screen experience for fans using their mobile phones to capture unique engaging moments," said Kosha Irby, Chief Marketing Officer, PBR.
- "With ImagineAR integrated into the PBR Rewards Mobile app, fans can create content themselves and further connect with their favorite riders."
- PBR has a history of innovation and now will be delivering rider and sponsorship experiential mobile activation for their live events.